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Privacy Policy

SellerSonar — Events & Buy Box Tracker (Chrome Extension)

SellerSonar Extension Privacy Policy

Last updated: July 29, 2026

This Privacy Policy explains how the SellerSonar Chrome Extension (“Extension,” “we,” “us,” or “our”) collects, uses, stores, and shares information. It also explains the choices and rights available to you.

The Extension adds SellerSonar analytics, listing alerts, Buy Box information, and review-monitoring features to supported Amazon pages. Some features update automatically while you use a supported Amazon marketplace. Please read this Policy before installing or using the Extension.

The Extension has a single purpose: to give Amazon sellers listing, Buy Box, and review insights for the products they track on supported Amazon marketplaces. It only collects data that is strictly necessary for that purpose and its related operational features.

A separate privacy policy for the SellerSonar website and web application is available in the SellerSonar website Privacy Policy.

1. Who we are

SellerSonar provides Amazon listing monitoring and analytics services. For questions about this Policy or how we handle personal data, contact:

Email: [email protected]

Address: 244 Madison Avenue, 10016-2417, New York City, NY, USA

2. When this Policy applies

This Policy applies to information handled by the Extension, including information that:

  • is stored locally in your browser;
  • is read from supported Amazon pages;
  • is received from or sent to SellerSonar systems;
  • is created when the Extension runs, checks authorization, provides its features, or reports an error.

The Extension is designed to work only on supported retail Amazon marketplaces and SellerSonar services. It does not use a general <all_urls> permission and reads only the supported Amazon pages needed for its features.

3. Information we collect and process

3.1 SellerSonar account and authentication data

When you sign in to SellerSonar, the Extension may process:

  • your email address;
  • your SellerSonar user ID;
  • a SellerSonar authentication token;
  • your account status and whether your account or plan is eligible for a feature;
  • a login status showing whether the Extension is connected to your SellerSonar account.

The authentication token is used to make secure, authenticated requests to SellerSonar. The token is not placed in the visible page content and is not included in uploaded content or diagnostic error logs.

3.2 Extension installation and technical identifiers

The Extension creates or reuses a random installation identifier, called an extension_ui_id. We use this identifier to:

  • recognize one Extension installation;
  • coordinate feature tasks;
  • request processing tasks;
  • maintain heartbeat status;
  • prevent the same SellerSonar user from running the same task in more than one Extension installation at the same time.

We may also process technical information such as the Extension version, Amazon marketplace code, browser tab identifiers, task status, timestamps, and temporary display or service-worker state.

3.3 Amazon listing and page data

On supported Amazon domains, the Extension may process information shown on or linked to the current page, including:

  • ASIN;
  • product title and price;
  • seller identifiers;
  • Buy Box information;
  • stock status;
  • product badges;
  • Best Sellers Rank;
  • review count;
  • the supported Amazon marketplace;
  • the current Amazon page URL when needed to provide the Extension’s features or for error reporting.

The Extension does not read your full browser history. It does not process pages outside the supported Amazon and SellerSonar domains for these features. However, it does read limited content and the current URL from supported Amazon pages when this is needed to provide the Extension’s features.

3.4 Amazon sign-in status

SellerSonar and Amazon sign-in states are separate. To check whether its features can run, the Extension reads limited structural markers from the current Amazon page. These markers show whether the browser session appears to be signed in or signed out.

The Extension stores the last known Amazon sign-in status separately for each supported marketplace. It may share the following limited status information with the SellerSonar web application:

  • whether the Extension is signed in to SellerSonar; and
  • a list of Amazon marketplaces where you appear to be signed in.

The Extension does not place your SellerSonar token or other sensitive authentication values in the page. It does not collect or send your Amazon password, payment information, or Amazon authentication cookies to SellerSonar.

3.5 Product review information

To provide its review-monitoring features, and where those features are enabled for your account, the Extension processes publicly available product review information shown on supported Amazon product pages for products associated with your SellerSonar account.

When these features are enabled, this may include:

  • ASIN and Amazon marketplace;
  • publicly displayed review information, such as review title, text, rating, date, public reviewer display name, verified-purchase status, and helpful-vote counts;
  • related page information used to display and organize this content.

The Extension processes only review information that Amazon already displays publicly to anyone viewing the page. It does not access private Amazon account data, order history, or content that is not publicly shown.

Where information is transmitted to SellerSonar, the transfer is protected by HTTPS and is used only to provide and improve SellerSonar’s review-monitoring and analytics features, maintain service quality, and protect the service.

This information is processed only for as long as needed to provide the features described above and is not retained in Chrome local or session storage.

Publicly displayed review information may include personal data that an Amazon reviewer chose to make public. We process this information only for the purposes described in this Policy, limit it to what is necessary for these features, and balance our interests against the rights of the individuals concerned.

You can turn review-monitoring features on or off at any time in your SellerSonar account settings. When they are turned off, the Extension does not process this information.

3.6 Local task data

To avoid losing unfinished work when a tab closes, Chrome suspends the Extension, or the browser restarts, the Extension may store limited local task data, such as:

  • SellerSonar user ID;
  • Extension installation ID;
  • Amazon marketplace;
  • the products and pages queued for the active task;
  • the item currently being processed;
  • task progress markers;
  • whether the active task is complete;
  • responsible-tab and heartbeat state;
  • Amazon sign-in state;
  • the latest display state.

The Extension stores only the current active task information. It does not keep a long-term local history and does not store raw Amazon page content in Extension storage.

Logging out of SellerSonar stops active tasks and clears the authentication token and active execution markers. An unfinished task may remain in local Extension storage so it can resume after a later sign-in. Uninstalling the Extension normally removes its Chrome local and session storage from that browser.

3.7 Usage analytics

We may collect limited events about how the Extension is used, such as:

  • Extension installation;
  • supported product-page views;
  • login events;
  • feature status and activity;
  • the account email or user ID associated with an event when the user is signed in.

We use this information to understand feature use, improve reliability, and improve the service. Where consent is required by law, optional analytics are used only after consent and may be disabled or withdrawn through the available consent controls.

3.8 Error and diagnostic logs

When a feature fails or Amazon returns an unexpected response, the Extension may automatically send a technical log to SellerSonar. A log may include:

  • ASIN;
  • Amazon marketplace;
  • error reason and outcome;
  • page number or related page information, when available;
  • Extension version;
  • the feature or component that reported the issue;
  • the current Amazon URL;
  • timestamp;
  • an available SellerSonar user ID, account email, or Extension installation ID.

We use these logs to diagnose errors, protect the service, and improve reliability. Error logs must not contain SellerSonar authentication tokens, Amazon passwords, authentication cookies, payment data, or raw page content.

3.9 Information we do not collect

The Extension is not designed to collect:

  • your full browsing history;
  • content from pages outside supported Amazon and SellerSonar domains;
  • your Amazon password;
  • Amazon payment or financial information;
  • private Amazon account profile details that are not needed to check sign-in status;
  • the contents of your personal messages.

4. How we use information

We use the information described above to:

  • show SellerSonar listing analytics, Buy Box data, graphs, badges, and alerts;
  • authenticate your SellerSonar account and provide account features;
  • check whether its features can run in the current Amazon marketplace;
  • provide review-monitoring and analytics for products associated with your account;
  • coordinate tasks across tabs, marketplaces, browser restarts, and Extension installations;
  • prevent duplicate work and duplicate processing;
  • restore unfinished tasks;
  • send alerts selected by the user;
  • maintain, secure, troubleshoot, and improve the Extension and SellerSonar services;
  • understand feature performance and usage;
  • comply with law and enforce our terms.

We do not use Extension data for personalized advertising, credit decisions, or the sale of personal data.

5. Legal bases for processing

For users in the European Economic Area and the United Kingdom, we rely on one or more of the following legal bases:

  • Performance of a contract: to authenticate your account and provide the Extension, listing monitoring, alerts, Buy Box analytics, and review-monitoring services you request.
  • Legitimate interests: to operate the service, coordinate tasks, maintain security, prevent duplicate or abusive activity, diagnose errors, and improve reliability, including processing limited publicly available review information where our interests are balanced against the rights of the individuals concerned. Our interests are to provide a stable and secure product while limiting data to what the feature needs.
  • Consent: for optional analytics or other processing where consent is required by law. You may withdraw consent at any time without affecting processing that took place before withdrawal.
  • Legal obligation: when processing is needed to comply with applicable law, a valid legal request, or regulatory duties.

We do not use solely automated processing to make decisions that have legal or similarly significant effects on you.

6. How we store and protect information

  • Local Extension data is kept in Chrome local storage or Chrome session storage for the current browser profile.
  • Raw Amazon page content is not stored in Extension storage.
  • Data sent to SellerSonar is transmitted over HTTPS using modern transport encryption.
  • SellerSonar states that traffic to app.sellersonar.com uses TLS 1.3 and that server files are protected with AES-256 encryption at rest.
  • Access to operational data is limited to authorized personnel who need it for their work.
  • We use security testing, dependency scanning, access controls, and other technical and organizational measures to protect information.

No security method is perfect. We cannot guarantee that unauthorized access, loss, or misuse will never occur.

7. Retention

We keep information only for as long as it is reasonably needed for the purposes described in this Policy, including to provide the service, maintain security, resolve disputes, and meet legal duties.

Retention is based on the following criteria:

  • authentication tokens are removed from local Extension storage when you log out or uninstall the Extension;
  • temporary session and display state is kept only for the active browser session or until Chrome removes it;
  • active tasks and related task state are kept locally until the task is completed, the data is cleared, or the Extension is uninstalled; an unfinished task may remain after logout;
  • raw page content remains in Extension memory only long enough to validate;
  • data uploaded to SellerSonar is kept while needed to provide the service, maintain product history, and meet the SellerSonar account and legal retention rules;
  • operational and security logs are kept only as long as needed to investigate errors, protect the service, meet legal duties, and resolve disputes;
  • account and server-side data is kept in line with the SellerSonar account-retention process.

Logging out or uninstalling the Extension does not automatically delete information that was already sent to SellerSonar servers. You may request deletion as described in Section 11.

8. Sharing and service providers

We do not sell or rent personal data.

We may share information with service providers that act on our instructions and help us operate the Extension and SellerSonar, including:

  • AWS (EU-West): hosting, storage, processing, and infrastructure;
  • SendGrid: delivery of email alerts selected by the user;
  • OneSignal: delivery of push notifications selected by the user;
  • security, monitoring, and technical support providers where needed to operate and protect the service.

We may also disclose information:

  • when required by law, legal process, or a valid government request;
  • to protect the rights, security, and integrity of SellerSonar, our users, or others;
  • in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to applicable law and required notice or consent.

Service providers are required to protect the information, use it only for agreed purposes, and comply with applicable data-protection terms.

Human access to data processed through the Extension is limited. Authorized personnel may access specific data only when the user gives clear consent for support, when access is needed for security or abuse investigation, when required by law, or when data has been aggregated and de-identified for permitted internal operations.

9. International transfers

SellerSonar states that its main service data is stored in the European Union. SellerSonar is based in the United States and may use providers or personnel located outside your country.

When personal data is transferred outside the EEA, United Kingdom, or another region with transfer restrictions, we use a lawful transfer method where required. This may include an adequacy decision, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum or Agreement, and suitable technical and organizational safeguards.

You may contact us to request more information about the safeguards used for international transfers.

10. Chrome Web Store User Data Policy

The Extension collects, uses, and transfers user data only when it is strictly necessary to provide or improve its disclosed single purpose and related operational features, such as maintaining, securing, and measuring the performance and reliability of those features.

We do not use or transfer Extension user data:

  • for personalized, retargeted, or interest-based advertising;
  • for sale to data brokers or information resellers;
  • to determine creditworthiness or for lending;
  • for a purpose unrelated to the Extension’s disclosed features.

We limit transfers and human access as described in this Policy. Our collection, use, and transfer of all user data obtained through the Extension adheres to the Chrome Web Store User Data Policy, including the Limited Use requirements.

11. Your choices and rights

Depending on your location, you may have the right to:

  • request access to personal data we hold about you;
  • correct inaccurate or incomplete data;
  • request deletion of personal data;
  • request restriction of processing;
  • receive certain data in a portable format;
  • object to processing based on legitimate interests;
  • withdraw consent where processing is based on consent;
  • complain to a data-protection authority.

To make a request, email [email protected]. We may need to confirm your identity before completing the request. Some rights are subject to legal limits, and we may keep information where required by law or needed to establish, exercise, or defend legal claims.

EEA users may complain to the data-protection authority in the country where they live or work, or where they believe a violation took place. UK users may complain to the UK Information Commissioner’s Office. You may also have rights under state or national privacy laws outside the EEA and UK.

You have the right to object at any time to processing based on our legitimate interests. We will stop that processing unless we have a strong legal reason to continue or the processing is needed for legal claims.

12. Children

The Extension is not directed to children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided personal data through the Extension, contact us so we can review and delete it where required.

13. Changes to this Policy

We may update this Policy when the Extension, our data practices, or legal requirements change. We will update the “Last updated” date at the top of the Policy.

When a change materially affects how the Extension handles user data, we will provide notice before the new practice starts. Depending on the change, notice may appear in the Extension, on the Chrome Web Store listing, in the SellerSonar application, or by another suitable method. Where required, we will ask for consent.

14. Contact

For privacy questions, requests, or complaints, contact:

SellerSonar

Email: [email protected]Address: 244 Madison Avenue, 10016-2417, New York City, NY, USA

By installing or using the Extension, you confirm that you have had the opportunity to read this Privacy Policy. This statement does not limit any rights that cannot be waived under applicable law.