A+ Content is an Amazon feature that lets brand-registered sellers replace the standard plain-text product description on a listing with rich, modular content: enhanced images, comparison charts, brand story blocks, hotspots, and formatted text. Available at no cost to sellers enrolled in Amazon Brand Registry, A+ Content is one of the highest-leverage on-listing improvements a brand can make — Amazon itself reports typical conversion lifts of 3-10% for listings that adopt it.
Why It Matters for Sellers
The plain-text description on a standard Amazon listing is easy to overlook and hard to make persuasive. A+ Content replaces it with a visual, brand-controlled section that can address objections, cross-sell related SKUs, communicate certifications and materials, and reinforce brand identity. For higher-consideration purchases — supplements, electronics, appliances, apparel — the difference between a bare-bones listing and a well-built A+ page can be the difference between a browser and a buyer. It is also one of the few detail-page elements you can update anytime without risking suppression, making it an ideal lever for CRO experimentation.
How It Works
- Eligibility check — sellers must be enrolled in Amazon Brand Registry with a registered trademark; agencies and third parties can be given access through Brand Registry roles.
- Module selection — inside Seller Central, choose from a library of modules (image-plus-text, four-image comparison, side-by-side comparison chart, technical specs table, brand story carousel, etc.).
- Content build — upload images at Amazon’s exact size specs, write module copy under character limits, apply to a single ASIN or bulk-apply to a parent-child family.
- Submission and review — Amazon reviews for policy compliance (no pricing claims, no shipping references, no unsupported superlatives, no contact info) within 24-72 hours.
- Live and iterable — once approved, the content displays under “From the manufacturer” on the detail page. Updates can be pushed any time and are re-reviewed.
Basic vs Premium A+ Content
| Feature | Basic A+ (Standard) | Premium A+ (A++) |
|---|---|---|
| Cost | Free with Brand Registry | Free after eligibility |
| Modules per page | Up to 7 | Up to 7 |
| Module options | 17 module types | 17+ premium modules (video, interactive hotspots, larger images) |
| Eligibility | All Brand Registry sellers | Historically invite-only for sellers with strong A+ history; opened more broadly in recent years |
| Character limits | Standard | Same |
Common Mistakes
- Uploading low-resolution or wrong-sized images that get rejected on submission.
- Writing keyword-stuffed body copy — A+ Content is not indexed for search the way title and bullets are, so pack it with conversion copy, not keywords.
- Making pricing, shipping, or availability claims (guaranteed rejection reasons).
- Building A+ once and never iterating — the page is a CRO surface and should be tested like a landing page.
- Ignoring mobile — most Amazon traffic is mobile, so preview every module on a phone before publishing.
How SellerSonar Helps
- Content Change Alerts notify you the moment any part of your listing — title, images, bullets, or A+ Content — is modified, so unauthorized edits or Amazon rewrites do not silently overwrite work you tested.
Start your free SellerSonar trial today.
Related Terms
- Amazon Brand Analytics — the data suite that informs which A+ modules to build
- Bullet Points — the other on-listing conversion surface worth optimizing together
- Product Detail Page — the container where A+ Content lives