Core Ad Types and Where They Appear
- Sponsored Products – keyword or ASIN targeted ads blended into search results and carousel slots on detail pages.
- Sponsored Brands – headline banners that feature a logo plus three ASINs and lead to a Brand Store.
- Sponsored Display – audience and product-targeted ads that follow shoppers across Amazon and partner sites.
- Amazon DSP – programmatic video, display, and audio bought via demand-side platform (see Amazon DSP term).
Setting Up Your First Campaign
- Choose an automatic Sponsored Products campaign to harvest converting search terms.
- Move high-ROAS keywords to manual exact-match for bid control.
- Add negative phrases to filter irrelevant clicks.
- Link Brand Store so Sponsored Brands traffic lands on a curated page.
Signals That Drive Ad Rank
Amazon weighs bid, predicted click-through, and product relevance. High star ratings and Prime eligibility raise Quality Score, letting lower bids win impressions.
SellerSonar Tips 🐠
Keyword Tracker shows how paid clicks lift organic rank so you can pause bids once a term wins page one. Product Monitoring alerts you if a Buy Box loss sends ACoS soaring, while Retail Issues Alerts flag suppressed listings that waste ad spend.
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