Amazon Brand Story is a free content module available to Brand Registry sellers that appears on the product detail page directly above A+ Content. It is a multi-slide carousel that combines brand logo, imagery, headlines, and short copy, with modules that can link to the seller’s Brand Store or other ASINs in the catalog. The module is the same across every ASIN it is applied to, which makes it a fast way to add brand context to an entire catalog at once.
Why It Matters for Sellers
Detail pages compete on more than price and features — buyers scan for trust signals and brand context, especially in categories with heavy private-label overlap. Brand Story gives the brand a dedicated storytelling slot before the shopper reaches A+ Content, and it drives incremental traffic into the Brand Store by design. Because the module is applied at the brand level (not per ASIN), one build can cover an entire catalog, and updates propagate everywhere the module is attached.
How Brand Story Works
- Log in to Seller Central and open the A+ Content Manager.
- Choose “Create Brand Story” and build the carousel with modules — logo, slideshow, ASIN grid, brand focus image, and headline blocks.
- Attach the Brand Story to individual ASINs or apply it in bulk across the catalog.
- Amazon reviews and publishes the module (typically within 7 days).
- The Brand Story renders on the detail page above the A+ Content section on both desktop and mobile.
Eligibility and Modules
| Requirement / Component | Detail |
|---|---|
| Access | Amazon Brand Registry enrollment required |
| Cost | Free — no additional fee beyond a Professional Seller account |
| Slide types | Logo header, brand focus image, ASIN showcase, “Q&A” text block, background/slideshow |
| Placement | Above the A+ Content module on the product detail page |
| Scope | Applied per ASIN, but the same module can cover the whole catalog |
| Editability | Can be updated at any time through A+ Content Manager, subject to review |
How SellerSonar Helps
- Content Change Alerts flag when Brand Story or A+ Content is altered, replaced, or removed on any monitored ASIN.
- Product Monitoring watches the full detail page for edits so you notice content regressions before they cost you conversion.
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Related Terms
- Brand Store ID — the storefront your Brand Story modules can link back to
- Product Detail Page — the surface where Brand Story renders above A+
- Forbidden Words — the content restrictions that most often trigger Brand Story rejections