How PPC Slots Are Won
Every keyword enters a real-time auction. Amazon multiplies your bid by an ad quality score that looks at click-through rate and product relevance. The highest combined score wins the top slot. If you outscore rivals with a lower bid, you still pay just one cent above the next highest effective bid. Official details live on Amazon’s ad help page here.
Building a Campaign
Step 1: Choose auto targeting first to harvest converting search terms.
Step 2: Move winners into a manual exact-match campaign for tighter control.
Step 3: Add negative keywords to stop wasted spend.
Step 4: Monitor ACoS and raise bids only on terms that stay profitable after fees.
Why Sellers Lean on PPC
PPC drives rank momentum for new ASINs, protects branded keywords from competitors, and keeps seasoned products on page one when organic rank slips. The key is balancing spend so advertising cost of sales stays under target margin.
SellerSonar Tips 🐠
- Keyword Tracker – watch paid and organic rank side by side so you know when a keyword graduates from ads to free traffic.
- Product Monitoring – catch sudden Buy Box losses that can spike your ACoS if ads keep running while price control slips.
Start your free SellerSonar trial and keep PPC spend aligned with real-time Buy Box and ranking data