How Seller Central Works
- Create an Individual or Professional account and complete identity, bank, and tax checks.
- Add products in the Inventory tab—manually or by bulk file upload.
- Choose fulfilment: Merchant-Fulfilled (FBM) or Fulfilment by Amazon (FBA) for Prime badges.
- Set prices or automated repricing rules in the Pricing section.
- Launch Sponsored Product or Brand ads under Advertising.
- Track ratings, returns, and policy warnings in Account Health.
Key Benefits for Sellers
| Feature | Why It Matters |
|---|---|
| All-in-one dashboard | Manage inventory, pricing, ads, and support from one login. |
| Real-time performance data | See sales, traffic, and Buy Box status as they happen. |
| Global marketplace switcher | Control US, EU, and Asia stores without separate accounts. |
| Built-in FBA workflow | Create shipping plans and labels for Prime-eligible stock. |
SellerSonar Value Additions 🐠
- Product Monitoring – surface Buy Box and price trends without digging through multiple Seller Central reports.
- Retail Issues Alerts – instant pings when listings are suppressed or go out of stock, so you act before sales dip.
- Free FBA Calculator – predict fulfilment fees and profit before committing inventory.
Start your free SellerSonar trial and turn Seller Central data into actionable Buy Box and listing alerts today