Joining in Three Simple Steps
- Hold an active text or image trademark issued by an accepted authority.
- Sign in to Brand Registry with the same credentials you use for Seller Central and submit your mark for verification.
- Upload product and logo images so Amazon can match legitimate offers to your catalog.
Key Benefits After Approval
- Listing edits stick. You become the authoritative data source, preventing rogue sellers from changing titles or bullets.
- Project Zero and Transparency. Automation and unique codes remove counterfeits before they ship.
- Sponsored Brand ads. Unlock headline ads that drive shoppers to Brand Stores or multiple ASINs at once.
Protecting the Badge
Even with Registry status, bad actors can slip in unauthorized edits or variations. Use Content Change Alerts to catch any title or image swap within minutes. Pair that with Retail Issues Alerts so you know when Amazon flags your brand for search suppression due to conflicting data.
Start your free SellerSonar trial and keep every registered listing consistent and counterfeit-free