Key Dates & Prep Timeline (2025)
| Milestone | Target Week | Action |
|---|---|---|
| Create Lightning Deals | Sept 30 – Oct 4 | Submit promos in Seller Central before cut-off. |
| Inventory Arrives at FCs | Oct 21 – Nov 1 | Ship extra units to avoid FC check-in backlogs. |
| Pricing Lock-In | Nov 17 – Nov 21 | Set floor prices and automate repricer rules. |
| Ad Budget Boost | Nov 24 – Dec 1 | Increase Sponsored Product bids 20–30 % for holiday keywords. |
Five Proven Cyber Monday Strategies
- Bundle slow movers: Pair older SKUs with holiday hits to lift average order value.
- Cap coupon stackables: Limit redemptions so deep discounts don’t wipe margin.
- Monitor Buy Box hourly: Hijackers love high-traffic days; reclaim quickly.
- Schedule ads by hour: Front-load budget from 6 a.m. to noon when conversion peaks.
- Stay in stock: Keep an FBM back-up offer ready in case FBA runs dry midday.
SellerSonar Value Additions 🐠
- Product Monitoring – live price and Buy Box tracking during the Cyber Monday surge so you can react within minutes, not hours.
- Retail Issues Alerts – instant pings if a listing is search-suppressed or hits out-of-stock status right when traffic spikes.
- FBA Calculator – check fee impact before running steep coupons to ensure the promotion still turns a profit.
Start your free SellerSonar trial and sail through Cyber Monday with real-time Buy Box and listing alerts