Building Blocks of the Network
Inventory starts in fulfilment centres, moves through regional sort hubs, then rides Amazon branded vans or partner carriers to the doorstep. The seller’s job is to make sure stock arrives at the first node on time and properly prepped—Amazon’s network handles the rest.
Fulfilment Choices at a Glance
| Model | Who Stores | Prime Badge | Best For |
|---|---|---|---|
| FBA | Amazon FC | Yes | Small to medium fast movers |
| Seller Fulfilled Prime | Your warehouse | Yes | Large or fragile items |
| FBM | Your warehouse | No | Slow movers or oversized goods |
Why Monitoring Logistics Events Matters
Late check-in, inventory stranded, or a carrier delay can drop the Prime badge and send Buy Box share to competitors. Retail Issues Alerts warn you when Amazon flags an item as out of stock or search suppressed because of a logistics hiccup. Pair that with Product Monitoring to see immediate price and Buy Box impact, then adjust ads or reorder quantities before sales slide.
Start your free SellerSonar trial and keep logistics glitches from sinking your listings