What Makes a Product Prime Eligible
Amazon awards the badge when an offer is fulfilled either by FBA or by sellers who pass the stringent Seller Fulfilled Prime program. The key checkpoints are on-time shipping, valid tracking, and low cancellation rates. Miss the metrics and the badge disappears until performance recovers.
Impact on Seller Metrics
Prime listings enjoy higher Buy Box share because Amazon weights delivery speed in the offer algorithm. Faster arrival windows also boost customer satisfaction scores and reduce negative feedback tied to late packages. On the flip side, storage and fulfilment fees for FBA rise with size and season, so running the numbers is vital before chasing the badge at any cost.
Paths to the Prime Badge
- Send inventory to FBA where Amazon handles fulfilment and customer service.
- Qualify for Seller Fulfilled Prime after a rigorous trial of on-time delivery targets.
- Maintain stock depth so the badge does not toggle off during high-demand spikes.
SellerSonar Tips 🐠
- Product Monitoring tracks Buy Box shifts the moment a rival gains Prime and undercuts your offer.
- Retail Issues Alerts pings you when a Prime badge drops off due to low stock or suppressed listing status.
- FBA Calculator shows the real fee impact of moving a SKU into Prime so you keep margin intact.
Start your free SellerSonar trial and keep Prime-eligible listings healthy and profitable