Share of Voice

How Share of Voice Is Measured

Share of Voice shows how often a brand appears in Amazon search visibility, including organic and sponsored placements. In SellerSonar, Share of Voice works together with Share of Shelf inside Shelf Intelligence to show whether a brand is visible enough for important keywords. For a deeper explanation, users can read the SellerSonar Share of Voice guide or explore the full Shelf Intelligence feature.

Why It Matters

• Combined organic and paid: Reflects total presence, not just SEO or PPC in isolation.
• Competitive benchmark: Shows how visible the brand is versus rivals.
• Keyword prioritization: Highlights terms where visibility is weak.

Related Metric

Share of Voice pairs with Share of Shelf inside Shelf Intelligence.

How SellerSonar Helps

Both metrics live inside Shelf Intelligence, with keyword-level rank context inside Keyword Monitoring.

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