What Shelf Intelligence Tracks
- Search presence: How often the brand appears in results for tracked keywords.
- Shelf occupancy: How much of the visible search space the brand’s products fill.
- Competitive context: How the brand’s visibility compares with competitors on the same terms.
Key Metrics
Shelf Intelligence dashboard preview
- Share of Voice: How strongly a brand appears across organic and sponsored search visibility.
- Share of Shelf: How much visible search-result space is occupied by the brand’s products.
Why It Matters
Shelf Intelligence is a SellerSonar feature that helps brands understand how visible they are on the Amazon digital shelf. It tracks how often a brand appears in search results, how much space its products occupy, and how its visibility compares with competitors across selected keywords and marketplaces.
This feature is built around two key metrics: Share of Voice, which shows how strongly a brand appears across organic and sponsored search visibility, and Share of Shelf, which shows how much visible search-result space is occupied by the brand’s products. Users can explore the full feature on the Shelf Intelligence page, which explains how SellerSonar tracks Amazon visibility across keywords, brands, and competitors.
How SellerSonar Helps
The feature lives on the Shelf Intelligence page and pairs with Keyword Monitoring for keyword-level rank detail.
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