How the Wholesale Model Works
You open a trade account with a brand or authorized distributor, place carton-level orders at discounted unit cost, then ship inventory to an Amazon fulfillment center or your own warehouse for FBM.
Pros and Cons for Amazon Sellers
- Pros: established demand, predictable sales velocity, no need to create listings.
- Cons: lower margins than private label, brand gating, fierce competition for the Buy Box.
Key Metrics to Monitor
Track landed cost per unit, Buy Box share, inventory health, and minimum advertised price (MAP) compliance. Use SellerSonar trackers to automate these KPIs.
Compliance and Amazon Policies
Keep invoices on file to prove authentic sourcing and avoid Amazon authenticity claims. Monitor brand restrictions and follow the Fair Pricing Policy.
Tracking Performance with SellerSonar
SellerSonar’s wholesale dashboard combines pricing, Buy Box, and hijacking alerts so you know the moment a competitor undercuts your offer.
Start your free SellerSonar trial today.