Stay Ahead on Amazon and Outsmart Your Competition

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Monitor competitor product listings, pricing changes, and keyword rankings to make smarter, faster decisions with cutting-edge Amazon Competitor Tracker.

bullet image 29-days free trial
bullet image No credit card required
bullet image No SellerCentral needed
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Master the Market with Powerful Competitor Tracking

Don't let competitors steal your market share. Reveal their keyword performance, pricing trends, BSR shifts, and listing changes to refine your strategy and maximize sales

AI-Driven Review Analysis: See What Customers Want

Analyze thousands of competitor reviews instantly to identify common complaints and winning features. Add competitor products and use AI-driven insights to improve your products and increase conversions.

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All Your Competitors' Metrics—At Your Fingertips

Dive deep into competitor listings and track all their metrics, such as price, sales rank (BSR), and ratings, in one place. Benchmark your listing against competitors' listings to identify gaps and opportunities.

Reveal Your Competitors’ Winning Keyword Strategy

See which high-traffic keywords are driving your competitors’ success. Monitor product rankings, track search trends, and refine your own keyword strategy to gain a competitive edge.

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Stop ASIN Hijackers Before They Damage Your Brand

SellerSonar’s SharkGuard keeps a constant watch over your ASINs across all Amazon marketplaces. Get instant alerts if a competitor hijacks your ASIN in a marketplace where you don’t sell. Stay in control and prevent unauthorized sellers from profiting off your products.

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Maximize Your Amazon Rankings with Smart Insights & Alerts

A comprehensive customized brand and product monitoring solution for your business.

benefit item Slack Alerts

Get instant updates about competitor changes in your Slack workspace so you never miss a critical market shift.

benefit item 40+ Competitor Alerts

From pricing updates to keyword shifts—customize and monitor over 40 types of competitor alerts to stay ahead.

benefit item AI-Powered Competitor Suggestions

Get intelligent recommendations on relevant and most impactful rivals to monitor based on market analysis.

benefit item Historical Product Insights

Access historical data on competitor pricing, rankings, and strategies to spot patterns and make data-backed decisions.

benefit item Export Reports

Download competitor data in just a few clicks for deeper analysis and strategic planning.

benefit item Bulk Competitors Upload

Easily add a large number of competitors using a simple Excel template.

Selected by Leading Brands Globally

Join the growing community of our successful users who rely on SellerSonar to monitor, protect, and grow their businesses.

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See Competitor Tracking in Action

See Competitor Tracking in Action

Watch the Video

Plans & Pricing

All plans support 21 Amazon marketplaces

Annually
-20%
Monthly

Basic

$9.98/mo

ASINs
Keywords
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50+ alerts
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  • Product listing changes (Title, Bullet points, Description, Main and other images, Product Brand, Rating)
  • Parent ASIN changed
  • Top critical review gets a vote
  • BSR position changed
  • Best Seller badge gained/lost
  • Amazon choice badge gained/lost
  • Keyword Amazon’s choice badge gained/lost
  • Most Gifted badge gained/lost
  • Main and Sub-category changed
  • Promo deals appeared/removed
  • Seller appeared/removed
  • Seller’s price changed
  • Blocked (suspended) listings
  • Add to cart button appeared/removed
  • Out of stock/In stock/Almost out of stock
  • Keyword position changed
  • New reviews
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Competitor tracking 40 alerts

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Product reviews/ratings, Vine reviews

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Keywords Organic Rank

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Deleted reviews

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Data export
tooltip item Export data from Products, Buy Box sellers, Competitors, Keywords, Reviews and Alerts
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AI-powered LQS Checker

start for free

Pro

$19.98/mo

ASINs
Keywords
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60+ alerts
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  • Product fee changed
  • Search result suppression
  • New Critical Top review appeared
  • New Positive Top review appeared
  • New Top phrase appeared
  • One-tap review added
  • One-tap review removed
  • + all from Basic (Lobster)
+Slack Integration
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Competitor tracking 50 alerts

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Product reviews/ratings, Vine reviews

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Keywords Organic Rank +Ad rank

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Deleted reviews

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Data export
tooltip item Export data from Products, Buy Box sellers, Competitors, Keywords, Reviews and Alerts
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AI-powered LQS Checker

start for free

Premium

$39.98/mo

ASINs
Keywords
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70+ alerts
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  • Buy Box won
  • Buy Box lost
  • Critical review removed/restored
  • Positive review removed/restored
  • Review description changed
  • Review title changed
  • Review rating changed
  • Critical review gets a vote
  • + all from Pro (Octopus)
+Slack Integration
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Competitor tracking 60 alerts

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Product reviews/ratings, Vine reviews

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Keywords Organic Rank +Ad rank

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Deleted reviews

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Data export
tooltip item Export data from Products, Buy Box sellers, Competitors, Keywords, Reviews and Alerts
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AI-powered LQS Checker

start for free

Let Us Show You How to Dominate on Amazon

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Track, protect, and grow with SellerSonar.

Book a Demo
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FAQ's

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  • Why is a competitive intelligence tool essential for Amazon sellers and brand owners?

    A competitor tracking tool helps Amazon sellers stay ahead by tracking competitor pricing, keyword rankings, promotions, and listing changes. With real-time insights from an Amazon competitors tracker, you can optimize your strategy, adjust pricing, and improve your product positioning to maximize sales.

  • Which key metrics should I track to analyze competitor strategies?

    To fully understand competitor strategies, monitor key metrics such as pricing trends, keyword rankings, Best Seller Rank (BSR), Buy Box ownership, and customer reviews. Using a competitor product performance tracker, you can analyze these insights to adjust your approach and stay competitive in your niche.

  • How can I use SellerSonar’s Amazon Competitor Tracker to optimize my listings?

    By tracking competitor listings with a competitor listing tracker, monitoring competitor keyword performance, and analyzing customer feedback, you can identify gaps and opportunities. Use this data to refine your product descriptions, adjust keywords, and enhance your images to improve search visibility and conversion rates.

  • Why is my competitor selling more than me if we offer the same product?

    Sales success depends on more than just the product itself. Factors like better keyword optimization, competitive pricing, stronger reviews, and more effective advertising can give your competitors an edge. The Seller competitor tracker helps you uncover these differences and adjust your strategy accordingly.

  • Can I customize which competitor alerts I receive?

    Yes! With an advanced competitors tracker, you can fully customize which alerts you want to track based on your business priorities. Whether it’s competitor listings tracking, pricing updates, or keyword position changes, you can receive alerts via email, Slack, or in-app notifications.

  • Does your Competitor Tracking support different Amazon marketplaces?

    Yes, our Amazon competitor monitoring works across all Amazon marketplaces, so you can monitor your competitors globally and optimize your product visibility in multiple regions.

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