Why Free Shipping Matters
Amazon shoppers actively filter for free delivery, and Prime members already expect it. Listings that qualify typically see higher click-through and lower cart abandonment.
Setting It Up in Seller Central
FBM sellers can create a shipping template and set all rates to $0.00, or opt into Fulfillment by Amazon (FBA) where Prime covers the shipping cost.
Cost Control Tips
- Use minimum-order thresholds to protect margins.
- Bundle slow-moving SKUs with fast movers.
- Track fee changes with SellerSonar alerts to stay profitable.
Monitor Results with SellerSonar
Combine Buy Box trackers and pricing alerts to see if free shipping improves share and keeps you competitive.
Start your free SellerSonar trial today.