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At SellerSonar, we constantly work to improve our platform and provide the tools and insights you need to manage your Amazon business efficiently. This September, we’re excited to introduce several significant updates, from enhanced product protection features to refined alert systems and improved design. Let’s take a closer look at each of these updates in detail:
One of the most requested features from our users is enhanced product protection, especially in markets where their brand hasn’t started selling yet. SharkGuard is our answer to that need. This proactive tool will notify you if someone hijacks one of your ASINs in any marketplace where your brand has no listings yet. Here’s how it works:
- Real-Time Alerts: If an unauthorized seller lists your product on a marketplace where you haven’t officially launched, SharkGuard will immediately notify you through both the platform and an email alert. This ensures you’re informed quickly, allowing you to act swiftly to protect your brand’s reputation and sales.
- Track the Hijacked ASIN: Once notified, you can add the hijacked product to your SellerSonar account and track any changes, such as pricing or buy box status. This is crucial while you coordinate with Amazon support to remove the listing or resolve the hijacking issue.
With SharkGuard, you can safeguard your brand even in markets where you’re not yet present, ensuring no one exploits your ASINs and damages your business.
Alerts Updates: Greater Flexibility and Precision
We’ve also significantly improved the Alerts system, providing more precise and actionable notifications.
BSR Position Alerts: Main Category and Subcategory Split
Previously, we offered a single alert for changes in your product’s Best Sellers Rank (BSR). However, BSR can vary significantly between main categories and subcategories, so we’ve enhanced this functionality by dividing it into two separate alerts:
- Main Category BSR Change: You’ll now receive an alert when your product’s ranking changes in the main category. This is particularly useful for monitoring your overall market position.
- Subcategory BSR Change: This new alert will notify you when your product’s ranking shifts within its subcategory. As subcategories tend to be more niche, this gives you deeper insights into performance within smaller, more specific markets.
This update allows you to manage your alerts more flexibly, helping you prioritize changes that matter most to your sales strategy.
Buy Box Lost: Know Who Won and Why
The Buy Box is crucial for winning sales, and losing it can significantly affect your revenue. With the latest updates to the Buy Box Lost alert, we now provide more detailed information to help you act quickly:
- Who Won the Buy Box: When you lose the Buy Box, you’ll receive detailed information about which competitor won it, including their seller name or account.
- At What Price: Additionally, you’ll be informed of the price at which the Buy Box was won, enabling you to adjust your pricing strategy to regain it if necessary.
By providing this extra layer of detail, you’ll have more control over your competitive positioning and can make smarter decisions when responding to pricing changes or competing sellers.
Bulk Keyword Reports: Efficient Reporting at Scale
Managing keyword reports for multiple products can be time-consuming, especially if you need to download reports for each product separately. We’ve addressed this issue by introducing the ability to download multiple keyword reports simultaneously. Here’s how it works:
- Select Multiple Products: You can now select several products at once using checkboxes.
- Single Comprehensive Report: After selecting your products, you can download a consolidated report containing keyword data for all chosen products in one file.
This update will save you time and streamline your reporting process, making managing large inventories or multiple listings easier.
We’ve also made several design improvements to enhance your overall experience on the platform. These changes aim to make the interface more intuitive and user-friendly.
We’ve introduced a collapsible menu that can now be minimized when not in use. The new, more compact version is designed to give you more screen space, allowing you to focus on the most essential part of the platform—your data.
- More Straightforward Navigation: The collapsible menu makes navigating through SellerSonar simpler and less intrusive, especially when working on smaller screens or maximizing your workspace.
Redesigned Alerts Page: Organized and Simplified
We’ve also reorganized the Alerts Page to group similar alerts together for easier access and management. This new layout:
- Groups Alert Categories: Related alerts are now categorized together, reducing clutter and making navigating through the different types of alerts easier.
- Streamlined Management: The new grouping system makes it easier to manage and adjust your alert settings, ensuring that you only receive notifications that matter to you.
These design updates are part of our ongoing efforts to make SellerSonar as efficient and user-friendly as possible, improving workflow and navigation.
In Conclusion: More Control, More Insights
These new features and updates give you more control over your Amazon business and deeper insights into your products’ performance. From proactive product protection with SharkGuard to enhanced alert precision and bulk reporting capabilities, September’s updates help you save time, protect your brand, and manage your sales more effectively.
If you’re already a SellerSonar user, we encourage you to log in and explore the latest features today! If you’re not yet part of the SellerSonar community, now is the perfect time to sign up and experience how our tools can enhance your Amazon business.
We hope you enjoy these improvements and continue to find SellerSonar a valuable tool in your business arsenal! As always, we’re here to support you and welcome any feedback to help us further improve your experience.
Stay tuned for more updates, and thank you for being a part of the SellerSonar community!
