Quick Video Guides to Your Amazon Seller Success

Amazon moves fast, and small listing changes can turn into bigger problems if you miss them. SellerSonar helps you stay on top of that. It monitors your Amazon listings around the clock and alerts you when something important changes.

This guide brings together SellerSonar’s main tutorials in one place. Use it to find the right walkthrough faster, understand how each feature works, and build a monitoring workflow that fits your products, team, and day-to-day catalog checks.

How to track Amazon Buy Box Winners?

Amazon Buy Box Tracker helps sellers see who is controlling the Buy Box, how often ownership changes, and how pricing or seller activity may be affecting performance. It gives you a clearer view of Buy Box competition without relying on manual checks.

Advantages of SellerSonar’s Amazon Buy Box Tracker

1. Buy Box Alerts.

Buy Box Alerts

SellerSonar’s Buy Box Tracker shows current Buy Box status and helps you react faster when something changes.

You get notifications when you win or lose the Buy Box. You can also track competitor sellers in the same workflow, which makes it easier to spot shifts before they affect sales more seriously.

2. Buy Box Analytics

With Buy Box analytics, you can see who has been winning the Buy Box and at what prices. You can review the last day or a longer period, such as the last 10 days. That helps you adjust pricing and respond to market changes with more context.

3. Buy Box Charts

Buy Box Winners Chart

SellerSonar also includes a visual chart that compares top-performing sellers over time. You can see who held the Buy Box during the day and how often they won it. It is a quick way to spot dominant sellers, unstable ownership, and patterns worth investigating.

SellerSonar also includes listing alerts, competitor research, keyword tracking, and more. Together, these features help sellers protect visibility, investigate faster, and respond to Buy Box changes with less guesswork.

How to Add Stores and Products?

Let’s start with the basics: adding your store, brand, and products to SellerSonar. You do not need direct access to Seller Central to get started.

Sign up for a 14-day trial or log in to your existing subscription.

Bonus tip: If you are exploring the SellerSonar trial, complete simple tasks in your account, such as adding stores or competitors, and earn extra days of monitoring.

After logging in, go to the Stores/Brands page. You can add products in bulk by entering your seller or brand store ID. If that is easier, you can also paste your Amazon store link.

You can add products one by one as well. Click Add Product, enter an ASIN, and choose a marketplace or paste the product URL. SellerSonar can also add all product variations and ASINs across marketplaces.

Once the products are added, SellerSonar starts processing them. Depending on store size, this usually takes from a few minutes to about an hour.

How to Set Up SellerSonar Alerts?

Now let’s move to alerts, one of the core parts of the workflow.

Our tool monitors your product listings continuously and sends notifications when something changes. Alerts are grouped into several categories, including Product Listing, Bestseller Badges and Category Change, Hijacker & Sales, Listing Issues, and Reviews.

For example, if a new seller appears on your listing or your title changes, you will receive an alert. The alert also includes guidance on what may have happened and what to check next.

Product Notification Settings

Notification Frequency and Priority

Besides in-app notifications, SellerSonar also sends daily and weekly reports. If you need faster visibility for urgent issues, you can adjust notification frequency. In Settings, divide alerts into critical and regular. Critical alerts can be sent 24/7 by email, while regular ones can stay in daily or weekly reports.

Sending Settings

Filtering Alerts by Product and Marketplace

You can choose which products, brands, stores, or marketplaces should trigger email alerts. You can also use up to three email addresses and split products between them. For example, one manager can receive alerts for Amazon.com while another handles Amazon.it.

You can also filter and export alerts for all monitored products into one file. Each report includes the ASIN, marketplace, and alert type.

To configure alerts, go to the Settings page and open Notifications.

How to Track Keyword Rank with SellerSonar?

By monitoring relevant keywords for your products, you can estimate search visibility and performance more clearly.

Keyword research

After adding or importing keywords, you will see performance data on the Keywords page. SellerSonar shows how many keywords rank in Organic top 10, top 50, Ad top 10, or hold the Organic Amazon Choice badge. You can review the overall picture or filter the data by brand and product.

The keyword trend chart helps you monitor movement over the last seven days. You can also review longer periods, such as one month, six months, or one year. If you track competitors, you can compare long-term keyword movement for each term.

For deeper analysis, export keywords for one product or download up to 300 Amazon search results for a selected keyword. The export can show whether each result was organic or sponsored.

How to Monitor Competitors with SellerSonar?

Next, let’s look at how SellerSonar supports competitor research and helps you stay aware of changes across competing listings.

Competitor Research

Adding competitor ASINs takes only a few clicks. You can do it from the Products or Competitors pages. After that, make sure competitor notifications are enabled on the Notifications page.

Keep in mind that competitor monitoring is available with Pro, Premium, and Trial plans. Each competitor product also uses part of your product limit.

What You Can Compare

Once the data is loaded, you can compare price, rating, and review count. You can also review listing descriptions, bullet points, and images.

Charts for Ongoing Competitor Analysis

SellerSonar also includes graphs that help you spot patterns and make decisions faster.

• The rating chart helps you compare strengths and weaknesses across products. You can review review count, review tone, and one-tap reviews, then sort by product and time period.
• Buy Box price charts show how price moved over time and how those changes may affect sales.
• Keyword charts show changes in rank history for both organic and paid traffic. They also let you compare your position against competitors.
• The BSR chart compares your product’s BSR with competitor BSR inside the same categories.

By following these tutorials, you can build a clearer view of your competitive space. SellerSonar helps you catch changes earlier and investigate them faster.

How to Import Multiple Keywords?

To add multiple keyword phrases, go to the Keywords tab and use File Import to open the upload window. Then download the template and fill it with your keywords.

Use the marketplace names exactly as shown in the template. Otherwise, SellerSonar will not recognize them.

Once the keywords are in your account, you can add competitors and expand your keyword monitoring setup.

How to Track Amazon Buy Box with SellerSonar

Use this tutorial to understand how Amazon Buy Box tracking works inside SellerSonar. It is useful when you need to see who is winning the Buy Box and catch ownership changes earlier.

The video covers how to open the Buy Box Tracker, review ownership over different time periods, and compare price and fulfillment data next to Buy Box changes.

You can also set Buy Box won and lost alerts, choose which Seller IDs to track, and export data when you need a deeper check.

How to Use Share of Voice in Shelf Intelligence

Use this tutorial to check which brands appear most often in Amazon search results for the keywords you track. It is useful when you need a clearer view of organic and sponsored visibility for important search terms.

The video covers how to open Shelf Intelligence, add shelf keywords, apply filters, and review Share of Voice by marketplace, keyword, time period, and result type.

You can also check the top brands, their Share of Voice percentage, and the detailed table with ASINs, positions, prices, and badges.

How to Use Share of Shelf in Shelf Intelligence

Use this tutorial to see where a keyword performs across subcategories inside Shelf Intelligence. It is useful when you want more context than a brand-level visibility view can give you.

The video covers how to apply filters, review top subcategories, and check which brands are taking up space inside those subcategories.

You can also review sample products, check keyword overlap, and add products for competitor tracking from the same view.

How to Track Amazon BSR Performance with SellerSonar

Use this tutorial to monitor your ASIN’s BSR performance in SellerSonar. It is useful when you want to track category movement over time and compare ranking changes more clearly.

The video covers how to open BSR history from the Products page, review ranking data across different time periods, and compare main category and subcategory performance.

You can also add competitor ASINs, turn on side-by-side comparison, and set BSR alerts based on percentage change.

How to Use Buy Box Tracker in SellerSonar

Use this tutorial to work with the Buy Box Tracker page in more detail. It is useful when you need to check unstable Buy Box control, compare sellers, or review listings that need closer attention.

The video covers how to choose the right sellers for tracking, apply filters for marketplace, seller, time period, stability, status, and brand, and review Buy Box win and loss data.

You can also open the detailed seller view for pricing, fulfillment, and seller history, then move to related Buy Box data on the Products page and in alerts.

How to Generate Reports in SellerSonar

Use this tutorial to export filtered data from different parts of SellerSonar. It is useful when you need to download product, competitor, Buy Box, keyword, alert, or review data for a deeper review.

The video covers how to apply filters, export data in CSV or XLSX format, and generate reports from Products, Competitors, Buy Box Tracker, Keyword Tracker, Heat Map, Alerts, and Reviews.

You can also open the Reports section in Settings to preview files, download them once ready, and access stored exports for up to 60 days.

How to Check Variation Accuracy in Catalog Management

Use this tutorial to check whether your parent-child variation setup matches the structure you want to track. It is useful when you need to confirm that variation relationships are correct before relying on ongoing monitoring.

The video covers how to open Catalog Management, download the variation template, review parent and child relationships, and upload the file back for verification.

You can also use that uploaded file as the reference for future variation monitoring, including checks for incorrect, missing, or broken variation structure.

How to Use Amazon Listing Quality Checker

Use this tutorial to check how strong your Amazon listing looks and spot areas that may need improvement. It is useful when you want a faster way to review one ASIN, understand weak content elements, and see where your listing may be losing quality.

The video covers how to open SellerSonar’s Listing Quality Checker, enter an ASIN, choose a marketplace, and review the overall Listing Quality Score together with the detailed criteria behind it. You can also see suggestions for improving titles, images, bullet points, videos, reviews, and other visible listing elements.

If you are already using SellerSonar, this walkthrough also shows where LQS data appears inside the app. You can review scores from the dashboard, filter products by LQS range, compare competitor scores, and track score changes inside alerts after listing updates.

Still have questions? Leave a comment below and we’ll point you in the right direction.

If you’d like help setting up SellerSonar or understanding which features fit your workflow best, you can book a live demo.

Thanks for following along, and happy monitoring.