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Just think carefully about it. When you start looking for new products, where do you go first? Most likely, you will go to the Amazon platform, type in your most relevant keywords, and click — thousands of items are at your disposal. With more than 60% of item searches starting on Amazon, companies have understood it is crucial to use the marketplace to reach larger audiences, move more goods, and develop widespread brand awareness.
What many sellers don’t know, however, is that product listings on Amazon require continuous upkeep and maintenance. It is impossible to succeed in the marketplace with a “set it and leave it” approach. Instead, merchants might take many steps before listing their goods on Amazon. But it is important to mention there is great work to be done when a product listing is active.
All product listings on the Amazon platform must be regularly maintained and updated. When some elements of a product listing fail to meet Amazon’s rules over time, it might be suppressed or deactivated. Sometimes even your entire account might be suspended until you resolve this issue. Besides, suppressed listing simultaneously translates to lost sales for every hour it is down.
What does a suppressed listing on Amazon mean?
A suppressed (deactivated) listing happens on Amazon when an Amazon seller creates a particular product listing that does not meet rigorous standards on Amazon. This situation detracts from a positive customer experience for the website’s millions of shoppers.
When the platform suppresses a product listing, it is deleted from visibility in browse and search options until you fix the policy breaches and issues. At the same time, you can still see it in your seller account dashboard.
Why is my Amazon listing suppressed?
There are a couple of common reasons for the platform to suppress your product listing. Fortunately, most of them suppose quick fixes that Amazon sellers can put right themselves.
You might find your product listing suppressed if:
- It has been created without the main image or if the photos you have attached to accompany your item do not meet the required specifications and standards of Amazon.
- Important info is invalid, incomplete, or missing within the product description.
- You have tried to list products prohibited from selling on the platform.
- You have attempted to list your goods without a certain category type.
- Your listing or product title is too long (above 200 characters for most categories).
- Your product listing violates one or more selling policies on Amazon.
Occasionally, the platform might suppress product listings for more complicated reasons that will be difficult and time-consuming to resolve.
These are the following:
- Considering that your products are counterfeit items.
- Having got safety complaints about the items listed.
- Believing you’re trying to sell already used items as new.
- Supposing you are trying to offer an expired product.
- Not believing you are the true owner of the products listed.
If you are unsure how to fix your suppressed listing issue or don’t agree with the platform’s decision, try contacting customer services with Amazon Seller Support. You are free to contact the marketplace’s representatives via phone or email. Though the Amazon platform no longer shares a contact number. So, merchants need to provide their contact number to get back to them instead of an official adviser.
Firstly, it isn’t always easy to detect that one or more of your listings has been suppressed, as Amazon doesn’t automatically notify sellers when this happens. It’s therefore important for sellers to regularly check for listing suppressions to fix the issues behind Amazon’s decisions.
Navigate to the ‘manage inventory’ button found under the ‘inventory’ tab in Amazon Seller Central to check for listing suppressions. If you currently have any listing suppressions, you’ll immediately see a ‘suppressed’ button in the top navigation pane. This option will not be visible when you don’t have any suppressed listings.
In case you discover listing suppressions, don’t panic! It’s usually quick and simple to rectify an issue resulting in suppression without much delay. Remember that suppressed listings are not visible to buyers, resulting in zero sales for the deactivation duration. So it’s important to get on top of them quickly and decisively.
To deal with common suppressed listing issues, you should:
- Select ‘suppressed’ followed by a viewing option such as ‘all suppressed listings’ or only a specific type of suppressed listing, such as ‘image missing.’
- Choose an individual listing and click the ‘edit’ button, then select ‘edit’ or ‘manage images.’
- On the Amazon product summary page, select a tab with an alert indicator beside it. Suppressed listings are indicated by a red exclamation mark, though you may also see quality alerts have a yellow triangle.
- After resolving all alerts for a listing, simply click ‘Save and finish.’
Suppressed Amazon listings Finding and fixing suppressed listings is a quick and easy process in the ‘Manage Inventory’ section of Seller Central.
Each of your product listings also has an Amazon Product Summary page which contains full information about the reasons behind the item suppression.
Once you’ve resolved all listed issues, Amazon should quickly remove the suppression, and your listing will become visible once more.
How to prevent my listing from being suppressed again?
Most sellers wouldn’t question the advantage using the Amazon marketplaces gives their business. However, many fail to realize the constant maintenance their listings require to meet the site’s stringent policies.
Ongoing upkeep and fine-tuning are required for all listings as Amazon is constantly evolving and adjusting its listing requirements. Suppose any of your product listings fail to meet these ever-changing standards. In that case, they can be suppressed or deactivated without notice. So it’s important to regularly check Amazon’s policy pages along with your product listings, making tweaks or big changes in accordance to avoid the hassle, stress, and loss of revenue that suppressions can cause.
Having a trusted service that will monitor changes to your listings is crucial. It can help eliminate both the marketing and logistics stress of selling on the platform, as well as the ongoing maintenance and upkeep of your listings. At SellerSonar, we take the hassle out of Amazon listings monitoring and let brands focus on creating winning products and businesses.
Not sure if our app is a match for you? Register for our 90-day free trial and make sure that we will meet your needs as an Amazon seller. Connect with our customer support team to learn more.