Black Friday and Cyber Monday offers have come and gone, which indicates Christmas deals have officially started from your favorite online retailers, including Amazon, Best Buy, Target, Walmart, and more. The Christmas sales event is one of the last chances of the year to score record-low costs on tech gadgets, clothing, toys, home appliances, and beauty items.

At the same time, Amazon after-Christmas sales are a great moment for sellers to keep their sales trend going and liquidate excess stock. Not only that, but it will also help FBA merchants to kickstart the new year ahead of the game.

It is only a matter of preparing for post-holiday sales. To help you sell big after Christmas and outperform your competitors, we’ve created this guide on Amazon day-after-Christmas sales and standout deals.

So, let’s get started.

After-Christmas Sales Deals on Amazon

What Is After-Christmas Sale?

When do after-Christmas sales start? We have seen after-Xmas sales begin well before the holiday itself. In fact, in 2018, the first after-holiday sales we noticed popped up on December 21. However, during the last couple of years, retailers have shifted their starting dates. Since 2019, the sales have started on Christmas Day or immediately the day after, living up to the name.

In 2024, we expect after-Xmas sales to begin on Monday, December 26. Thus, it is recommended to start keeping your eye out the week before in case the platform decides to roll out some offerings early.

How to Prepare for After-Christmas Sales? 

Let’s start with specific Christmas products. We will be dispatching our last shipments of toys and decorations on December 14 because some time is needed to process the cargo, send it to Amazon, sell it, and get it delivered to the client. So it’ll most likely be delivered just before Xmas.

After December 25, sales of toys and decorations will slow down greatly, so you need to try and have just the proper amount of such goods in inventory that will sell for the holiday. Otherwise, you risk being faced with overstock that might take a while to sell and end up moving for a lower price due to merchants striving to get rid of inventory.

If you’re going to get genuinely prepared for after Xmas, you will have to get stock already there to begin selling. And so these are what we’ve learned from experiencing Q4 into Q1.

It’s crucial to diversify your merchandise. So let diversification be the keyword of this article.

To stay successful in the marketplace all year round, you should be selling in several niches because the trends vary throughout the year. So if you get access to all niches and can source these goods, then this is what we would recommend attempting to get in for after-Christmas sales on Amazon— any products to do with fitness.

Fit bits, yoga mats, healthy eats. Anything like that will sell like hotcakes in January when we all make our New Year’s resolutions.

In addition, grocery is the main niche to get into as such products sell all year round. Also, toys may still sell at this time as shoppers get the impression that pricing will come down after Xmas. Just do not go as deeply and check your sales stats from the previous year.

What Are Customers Looking for During After-Christmas Sales?

Holiday decorations

When customers think of the best sale after Christmas day, holiday decor might be the first thing that occurs to their mind, followed in a close second by seasonal candies. And with good reason, to tell the truth— the day after a holiday is the most suitable moment to pick up goods related to the said event due to the large discounts.

Winter clothing

When new winter clothes hit the shelves, it’s priced at the top of the range and barely work the way down as winter comes. Many shoppers are trying to plan a year to save on their winter clothing. When sellers turn over their merchandise for the new season, January and July are the two times of the year. It makes January an excellent time to purchase next year’s winter gear for yourself and your kids.

Small gifts and toys 

When the holiday is over, merchants are left with an excess inventory of toys, cosmetic sets, spa gift baskets, and much more. Such products are quickly transferred to the clearance bin to make space for regular goods again.

Fitness items

The fitness market runs contrary to the logic of setting higher prices during periods of high demand. That is because the demand for fitness products after Christmas is fragile. After all, it hinges on one tradition. Most individuals make New Year’s resolutions to lose weight and get in shape. The sellers and gyms know this, and they capitalize upon our great intentions by running sales on fitness equipment, gym memberships, and video workout after the first of the year. Although everything from treadmills to exercise balls can be purchased cheaply in the new year, there are even greater deals in the used market. 


These goods are in demand year-round. However, the type of food that is in demand changes dramatically after the holidays. So experts say that after Christmas is prime time to scoop up some great deals in the grocery aisles.

Wine, cheese, seasonal flavors of goods, and baking supplies are all on the way out. Grocers clearance a lot of what is left from the Christmas season to make way for the healthy eats everyone seems to enjoy in January.

Consumer electronics

Black Friday may have some great electronic offers, but you can find sales that are just as good or better after the New Year. The International Consumer Electronics Show is held every January and displays new models and products. Sellers know that these new models are on the way. So they strive to unload last year’s goods and free up shelf space.

Benefits of Shopping After Christmas Sales Online

During the holiday season, consumer spending is at its peak as people shop for gifts and decorations. However, one of the best times to find great deals and discounts on products is after Christmas. The day after Christmas marks the start of post-holiday sales, also known as “After Christmas” or “End-of-Year” sales. Shopping during Amazon’s after Christmas sales comes with several advantages:

  1. Extended Discounts: With sales extending beyond just one day, you have more time to compare prices and make informed decisions.
  2. Clearance Deals: Retailers often use this period to clear out excess holiday inventory, leading to deeply discounted prices.
  3. Gift Card Utilization: If you received Amazon gift cards during the holidays, now is the perfect time to use them for maximum value.
  4. New Year, New You: Take advantage of sales on fitness gear, planners, and self-improvement products to kickstart your New Year’s resolutions.

Tips for Maximizing After Christmas Sales on Amazon

To make the most out of the after Christmas sales on Amazon, follow these actionable tips:

  1. Create a Wishlist: Before the sales begin, add items you’re interested in to your Amazon wishlist. This makes it easier to track price drops and quickly add items to your cart.
  2. Set Up Alerts: Use Amazon’s price tracking tools or third-party apps to set up alerts for when prices drop on items you’re eyeing.
  3. Check Lightning Deals: Amazon frequently offers limited-time lightning deals. Keep an eye on these for even more savings.
  4. Compare Prices: Don’t assume that the first discount you see is the best. Take the time to compare prices across different sellers and platforms.
  5. Utilize Amazon Prime: Prime members often get early access to deals, free shipping, and other exclusive perks. Make sure you’re logged into your Prime account to take full advantage.

Final Thoughts

Do not slow down your sales after Christmas day. It is better to keep the momentum going even after your Q4 selling events. Regard it as your holiday clearance time. You will make room for new inventory and keep your clients engaged for more sales next year.

Do not forget to optimize and monitor your product listings when making your sales. We have jam-packed  SellerSonar with a variety of features to help you maximize your earnings on each sale and protect your business in the marketplace. Check out for a 29-day free trial. No access to your Seller Central or credit card is needed.

When do after Christmas sales typically start on Amazon?

When do after Christmas sales typically start on Amazon?
What types of products are usually discounted during after Christmas sales?

What types of products are usually discounted during after Christmas sales?
Can I return items purchased during the after Christmas sales period?

Can I return items purchased during the after Christmas sales period?
Are there special deals for Amazon Prime members during after Christmas sales?

Are there special deals for Amazon Prime members during after Christmas sales?

Seller Sonar 2