When thinking about Black Friday and Cyber Monday, do you instantly consider them one of the most significant sale events? Because they are! Holidays are a great chance for companies to grow their sales dramatically in just a couple of days. They give clients reasons to buy a product, whether because they wish to gift their special others, have a FOMO mindset, or just attempt to catch a fair deal.
But let’s think it over for a moment. There are dozens of other events and holidays throughout the year that sellers can turn into a mini – BFCM and profit from. So wouldn’t it be such a waste if you cannot maximize the chances just because you do not remember when they take place?
Don’t fret, because we have got you covered! This Amazon calendar will help you keep tabs on all the holidays and events of 2026 and early 2027, so you can plan and make the most out of your business on the platform.
Why Do You Need Amazon Calendar?
An FBA calendar is a great tool to help companies with their marketing. With it, sellers can:
Have better visibility and focus
A selling calendar allows merchants to outline all the events and holidays they can benefit from and create promo campaigns, ensuring they do not miss any major days. That way, they can plan for their business and map out whatever they want.
Although every event or holiday is an opportunity to grow sales, not all of them are equivalent in popularity, relevance for your company, and importance. Sales schedules can help you choose better which events to concentrate on and prepare for them.
Have more efficient allocation of resources
As mentioned above, some holidays and events will be more significant to your company than others. For instance, if you have a sportswear store, you are more likely to prepare for and pay attention to National Football Day or other sports events instead of World Bagel or World Chocolate Day.
As soon as you identify your major selling events for the year ahead, you can distribute your resources, including time, finance, labor, etc., towards such days to boost the return on your investments and get a major win over your competitors.
Pro tip: With SellerSonar product monitoring, you get an alert when stock runs low or a listing goes out of stock, so you can restock before it hurts your rank. Getting out of stock is one of the most critical issues for product rankings, so make your products always available for sale, especially before major events.
Capitalize with Amazon Holiday Calendar All Year Round!
Now that you know why using a sales calendar may come in handy, let’s look through a few popular Amazon FBA holidays!
Note: We will mention a few seasonal items that do well during particular events and holidays. Nonetheless, we do believe merchants should avoid such items due to possible sales inconsistencies, inventory management issues, and a few other troubles. So, if you are a novice seller, it’s better to choose evergreen items.
Super Bowl Sunday – February 8, 2026
The American unofficial national sports holiday when family and friends get together to watch the Super Bowl is held on February 8. Look towards sports-related hats, hoodies, and T-shirts as good products to market and sell in the marketplace.
St. Valentine’s Day – February 14, 2026
It’s the day people in love spend their paycheck on gifts without hesitation. Based on the category of items you offer, you may arrange present ideas for clients. For example, you can develop a $100 gift set with bundled goods for shoppers.
St. Patrick’s Day – March 17, 2026
Without any doubt, it’s the biggest day of the month. Although it is a public holiday in Ireland rather than in the US, many American cities such as Washington, Boston, Chicago, Kansas City, and Savannah hold parades with great crowds taking to the streets.
This full of celebration day happens in spring, which indicates that products such as T-shirts, party stuff, and anything green and fun is likely to sell well. Make sure your inventory gets AMZ fulfillment center by the beginning of March to take advantage of the purchasing frenzy!
Easter (Resurrection Sunday) – April 5, 2026
Easter is known as one of the main annual holidays that most people celebrate. Amazon sellers can provide discounts for their goods on their website and AMZ storefront. If you are daring, there is a chance to bundle different items together, like candies, Easter eggs, and chocolates!
Mother’s Day – May 10, 2026
It’s a great day to market gift ideas for mothers, grandmoms, and mother figures. Look at goods like photo frames, memorabilia, and jewelry. Browse the platform’s virtual aisles to collect a list of products that have the best potential to sell this day.
Father’s Day – June 21, 2026
Likewise, Father’s Day is the perfect time to begin exploring DIY goods which you think fathers may be interested in. Just add reasonable discounts and see the orders from clients flow in!
Prime Day – June 23-26, 2026
It’s one of AMZ’s biggest global shopping events solely for Prime members. It is consistently one of the largest sales windows of the year for third-party sellers. It’s the perfect time for merchants to provide discounts to Prime participants. Our Amazon Prime Day seller guide covers the deal types, deadlines and preparation.
Independence Day – July 4, 2026
The beginning of July is well-known for good fortune as anything white, red, or blue gets sold out promptly. Independence Day promos or pushing item variations resembling the flag stripes is a trendy way of cashing in on patriotic customers.
Back to School Season – mid-August 2026
In mid-August, “Back to School” season sales are seen everywhere in shopping malls. If you are sure it has nothing to do with your brand, you’re wrong. For Amazon sellers, there are many ways to sell goods like lunchboxes, notebooks, and backpacks to cautious moms and dads wanting to shop indoors conveniently.
Do not ignore the Back To School season. It is an excellent example of how simple items advertised at the proper time can lead to massive sales!
Prime Big Deal Days – October 6-7, 2026
Amazon runs a second Prime event in the autumn. Prime Big Deal Days falls on October 6-7, 2026, and like June’s Prime Day it is open to Prime members only. Amazon puts the window at 48 hours starting October 6 at 12:01 a.m. PDT. It runs in 22 countries, and India is not one of them, because amazon.in holds its own festival sale instead.
Amazon Great Indian Festival – From October 8, 2026
This is the biggest shopping event of the year on amazon.in, and our Great Indian Festival seller guide covers what to watch while it runs. The 2026 edition started on October 8. Amazon has not published an end date, so watch Seller Central for the close.
According to Amazon’s own announcement, shoppers get a 10% instant discount on SBI credit and debit cards, plus extra Prime member savings, which means demand arrives fast and in volume. That is exactly when listing problems get expensive. A hijacker, a suppressed ASIN, or a lost Buy Box costs far more during a festival spike than it does in a quiet week, so this is the period to watch your listings most closely with product listing alerts.
Halloween – October 31, 2026
Halloween and October mark the start of busy Q4. It is the harvesting time for merchants that have bought inventory beforehand and are ready to carry out aggressive ad campaigns. Amazon’s meltable season is already open by then: in 2026 chocolate could go into FBA from September 21 and ship from October 5, so candy sellers need stock in place well before Halloween. During this season, Amazon Halloween Best Sellers include a wide range of costumes, decorations, and treats that cater to the festive spirit.
Diwali – November 8, 2026
Diwali falls on November 8 in 2026, with the five-day festival running from November 6 to November 10. Gifting peaks across India in the weeks leading up to it, and the Great Indian Festival is timed to capture exactly that demand. If you sell on amazon.in, treat October and early November as one continuous peak season rather than two separate events.
Thanksgiving – November 26, 2026
Thanksgiving falls on Thursday, November 26, 2026, and opens the Black Friday weekend. Roasting pans, baking tools, tableware, and fall decor sell in the run-up to it, and the day itself is a big online shopping day: Adobe forecasts $6.9 billion in US online spending on Thanksgiving Day 2026.
Black Friday and Cyber Monday – November 27 and 30, 2026
Those two days go hand in hand. They are celebrated worldwide on Friday and Monday, right after Thanksgiving. However, Black Friday and Cyber Monday are hosted by most eCommerce and retail brands across the globe, even in countries that don’t celebrate Thanksgiving.
The Amazon platform is no exception, with such events being one of the largest seasonal promo chances on AMZ. Buyers are expecting great discounts for items, so make sure to provide them with what they are looking for.
Hanukkah – December 4-12, 2026
Hanukkah begins at sundown on Friday, December 4, 2026, and ends at nightfall on Saturday, December 12. Eight nights of gift-giving make it a separate gifting window that opens three weeks before Christmas, so menorahs, candles, dreidels, blue-and-silver gift wrap, and family games are worth having in stock before it starts.
Christmas – December 25, 2026
Immediately after Black Friday and Cyber Monday, there’s Christmas, a chance to ride and keep high sales after the previous two selling holidays. AMZ tends to get FBA deliveries much slower than usual, so send your merchandise to AMZ’s fulfillment centers early. Amazon says its fulfillment centers focus on receiving holiday shipments in September and October, then switch to processing orders in November and December. Amazon announces the Christmas shipping cutoff for FBA and Seller Fulfilled Prime orders in Seller Central (it was December 23 in 2025). Our Amazon Christmas sales guide lists the 2026 dates Amazon has announced, including the extended holiday return window.
Product ideas for this holiday are a no-brainer: neon, string, and LED lights, clothes, socks, and party stuff.
Boxing Day – December 26, 2026
Boxing Day falls on Saturday, December 26, 2026. It is a holiday in the UK, Canada, and Australia, and a traditional day for post-Christmas sales there, as shoppers spend gift cards and look for markdowns. In the US, the same days bring the returns wave. Under Amazon’s extended holiday return window, items bought between November 1 and December 31, 2026 can be returned until January 31, 2027 (Apple products until January 15, 2027), so keep an eye on returned FBA stock.
New Year’s Day – January 1, 2027
New Year’s Day falls on Friday, January 1, 2027. Early January is when gift cards get spent and resolutions start, so fitness gear, planners, organizers, and healthy-cooking products tend to pick up. It is also a good moment to clear leftover seasonal stock before it racks up more storage fees.
Early 2027 dates to plan for
Keep these dates in your calendar for the first half of 2027:
- New Year’s Day: Friday, January 1, 2027
- Martin Luther King Jr. Day: Monday, January 18, 2027
- Chinese New Year: Saturday, February 6, 2027
- Super Bowl LXI: Sunday, February 14, 2027, at SoFi Stadium in Los Angeles. It falls on Valentine’s Day, so game-day and Valentine’s gift demand land on the same day
- Valentine’s Day: Sunday, February 14, 2027
- Presidents’ Day: Monday, February 15, 2027
- St. Patrick’s Day: Wednesday, March 17, 2027
- Easter: Sunday, March 28, 2027
- Mother’s Day: Sunday, May 9, 2027
- Father’s Day: Sunday, June 20, 2027
- Prime Day 2027: Amazon had not announced the dates as of October 2026 (the 2026 event ran June 23-26)
Amazon Holiday Schedule: Inventory Deadlines to Remember
For the most prominent online shopping holidays, Black Friday, Cyber Monday, and Christmas, AMZ has deadlines for sellers to have their stock in. Don’t forget to keep such deadlines marked on your personal calendars:
- Black Friday and Cyber Monday: for 2026, Amazon US set the dates by which inventory had to arrive at its facilities to keep Prime-badge eligibility during the events: October 14 for AWD shipments, October 21 for FBA shipments with minimal shipment splits, and October 28 for FBA shipments with Amazon-optimized splits. In Europe, the date was October 21 (October 28 for the UK)
- Christmas: Amazon sets a Christmas shipping cutoff for FBA and Seller Fulfilled Prime orders (it was December 23 in 2025). Confirm the exact date for the current year in Seller Central
- Great Indian Festival: amazon.in does not publish a public seller cut-off. The 2026 festival started on October 8; FBA and deal submission deadlines are posted in Seller Central India
Keep in mind to plan well ahead to ensure you are not scrambling when such dates come around.
How to Develop Amazon Strategy for Your Best Year?
You can make your selling year much more manageable if you always plan ahead for your pricing, advertising, and inventory. Developing your AMZ strategy to account for the most significant holidays will help you grow conversions and lead to your best performance ever.
Another way to enhance your business strategy is to use powerful growth automation tools specifically made for Amazon merchants. For instance, SellerSonar is a platform built to accelerate your growth on the platform. Our automated product listing monitoring tool will help you protect sales and track changes on the Amazon listings you monitor with smart notifications.
Start a free 14-day trial (5 ASINs, 10 keywords, no credit card).
