Verdict: Helium 10 pricing in 2026 starts at $99/mo for Platinum billed yearly ($129 month to month) and $279/mo for Diamond ($359 month to month), with Enterprise from $1,499/mo. The critical caveat: Platinum is a research plan now, with 100 Cerebro searches a month, Alerts for 5 products and no Helium 10 Ads.
Best for: sellers who will use product research, keyword research and listing tools every week. Look elsewhere if: you mainly need listing and Buy Box monitoring, or you don’t want to connect Seller Central.
This is a Helium 10 pricing guide and review for Amazon sellers, resellers and agencies deciding whether a plan pays for itself. We read every price and limit on Helium 10’s own pricing page and help center, and took the screenshots below from a free Helium 10 account and the live pricing page on November 4, 2026.
Disclosure: SellerSonar publishes this review and competes with Helium 10 in Amazon listing monitoring, so we say where Helium 10 is the better choice and link every fact to Helium 10’s own pages.
Helium 10 pricing in 2026: plans at a glance
Helium 10 sells three paid plans. Each one is pitched at a yearly sales band, and all prices are in US dollars.
| Plan | Billed monthly | Billed yearly (per month) | Paid per year | Helium 10 pitches it at |
|---|---|---|---|---|
| Free | $0 | $0 | $0 | Trying the tools (limited and demo access) |
| Platinum | $129 | $99 | $1,188 (saves $360) | $0 to $100K in yearly sales |
| Diamond | $359 | $279 | $3,348 (saves $960) | $100K to $10M in yearly sales |
| Enterprise | – | from $1,499 | from $17,988, billed annually | Beyond $10M in yearly sales |
This is how the plan cards look on Helium 10’s site with yearly billing selected.
A few details that change the real price:
- Yearly billing is the only discount on the page. The toggle says “save up to 20%”, and the cards show the dollar figure: $360 a year on Platinum and $960 on Diamond. There is a promo-code field at checkout, but no current official coupon page.
- Tax comes on top. Helium 10 states that all prices are in USD “and charged with applicable taxes added at checkout”. That applies to sellers in India, Pakistan, the UK and the EU too: Helium 10 shows dollar prices everywhere, including on its German and Spanish pricing pages.
- Enterprise is yearly only. It starts at $1,499 a month, billed annually, and adds a dedicated success manager, 10+ users, 15+ seller accounts and up to 5,000 ASINs.
- Refunds cover the first payment only. Helium 10 offers a 7-day money-back guarantee for first-time subscribers; renewals and later payments are not refundable.
What changed in 2026 (and what didn’t)
You will find claims online that Helium 10 raised its prices in 2026. Helium 10’s own pricing page says otherwise: according to archived copies of it, the same $99 and $279 yearly prices were listed in February, April and November 2026.
What did change is what Platinum includes. Between the April 3 and May 19, 2026 versions of the Helium 10 pricing page, two Platinum lines moved:
- Alerts (the “Amazon fraud detector”) went from 20 products to 5. Diamond stayed at 200.
- Cerebro keyword searches gained a cap of 100 a month. Before May 2026 the page showed no limit for Platinum.
The Starter plan is gone too: it was on the page in November 2025 and missing by February 2026. Diamond also now includes two AI features, both marked New: Helium, an AI agent for keyword, listing, ads and operations questions, and the Helium 10 MCP connector for Claude or ChatGPT.
💡 Expert Tip: If you bought Platinum in early 2026 for monitoring, check your Alerts list. A plan that covered 20 products in April covers 5 at the same price today.
Platinum vs Diamond: what the limits mean in practice
The plan cards only list headline features. The full feature table under them is where the limits sit. Here are the rows that matter most for day-to-day selling, as Helium 10 lists them.
| Feature | Platinum | Diamond |
|---|---|---|
| Cerebro + Magnet keyword research | 100 searches a month | Included, no monthly cap shown |
| Track keyword rankings over time | Not included | Included (hourly Boost on Diamond+) |
| Keyword Tracker add-on | From $19/mo | From $19/mo |
| Alerts (Amazon fraud detector) | 5 products | 200 products |
| Helium 10 Ads (AI, rules, dayparting) | Not included | Included, 2% fee on managed ad spend |
| Listing Analyzer | 50 uses a month | 150 uses a month |
| Market Tracker | 3 markets (lifetime) | 5 markets (lifetime) |
| My Products | 20 ASINs (lifetime) | 1,000 ASINs (lifetime) |
| Inventory management | 40 SKUs | 500 SKUs |
| Email follow-up | 5,000 emails | 15,000 emails |
| Managed refund service | Included, 15% fee | Included, 10% fee |
| Users / connected Seller Central accounts | 1 / 2 | 5 / 10 |
| Helium AI agent and MCP | Not included | Included (MCP: 1,000 calls a month) |
The keyword-tracking row is the one most sellers miss. According to the pricing page, “track keyword rankings over time” is marked as not included in Platinum, and the Keyword Tracker appears as an add-on starting at $19 a month on both plans.
Helium 10’s own help center, last updated May 13, 2026, still lists 500 tracked keywords for Platinum. The two pages disagree, so if rank tracking is the reason you are buying, confirm it at checkout before you pay. The Keyword Tracker itself checks ranks once a day, or hourly with Boost, and Boost is a Diamond feature.
Monitoring is the other big gap between the plans. Platinum watches 5 products for hijackers, Buy Box changes and listing edits; Diamond watches 200.
Then there are the add-ons, which sit on top of the plan price: Keyword Tracker from $19 a month, Market Tracker 360 from $650 a month (Diamond only), the Elite sellers group from $99 a month, and extra MCP calls at $50 for 500 additional calls.
🎯 Pro Insight: Price the plan you will actually run, not the card. According to Helium 10’s pricing page and help center, a Platinum seller who needs rank tracking pays $99 plus a Keyword Tracker add-on; a Diamond seller running Helium 10 Ads pays $279 plus 2% of managed ad spend, so $10,000 a month of ad spend adds $200.
The Helium 10 free plan: what you actually get
Helium 10 has a free plan rather than a free trial of the paid tools. Its help center describes it as limited use of the tools so you can try them out over the course of a month.
In practice, most research tools open in demo mode or with small lifetime limits. On our free account, Black Box showed 5 searches remaining, and Cerebro opened in demo mode.
The Free plan table in the help center lists, among other limits, Alerts for 2 ASINs (lifetime), 2 Listing Analyzer searches a month, 1 Market Tracker market and several tools for 30 days only.
The Cerebro demo is still useful for seeing what you would pay for. According to the demo data, a sample dog toy returned 7,320 keywords with search volume, trend, keyword sales and suggested PPC bids. The Amazon Brand Analytics click and conversion share columns stay blurred until you buy a plan.
That is enough to judge whether Cerebro fits how you work before you pay for Platinum.
What Helium 10 does well
- Keyword research depth. Cerebro, which now includes Magnet, finds the keywords any ASIN ranks for or expands a seed phrase, with volume, trend and estimated keyword sales. It remains the strongest part of the suite.
- Breadth in one login. The Amazon tools menu covers product research, listing optimization, ads, analytics and operations, plus separate tools for Walmart and TikTok Shop.
- A widely used Chrome extension. The Helium 10 extension has 1,000,000 users and a 4.1 out of 5 rating from 771 ratings on the Chrome Web Store, with an update on October 24, 2026.
- Training included. Freedom Ticket and the Ads Academy come with both paid plans.
If you use five or more of these tools every week, the subscription spreads its cost well. If you use one or two, the next section matters more.
Where Helium 10 falls short
- Platinum got thinner. For the same $99 a month, Platinum now has 5 monitored products instead of 20, 100 Cerebro searches a month and no Helium 10 Ads.
- Ads cost extra twice. Helium 10 Ads needs Diamond, and Diamond charges a 2% management fee on combined ad spend in profiles set to Managed.
- Monitoring needs Seller Central. Alerts will not run until you connect an Amazon token, and the help center says product details refresh about every four days.
- It takes time to learn. More than 30 tools is a lot of surface area if you only need one or two of them.
The Seller Central requirement is clear from inside the app. On our free account, the Alerts page for hijacker and product monitoring would not open without a connected account.
Helium 10’s Alerts setup guide confirms it: you connect your Amazon token, activate products, and it can take up to an hour for the first data to arrive. Its Alerts page lists Buy Box, seller, price and title changes among the events it watches.
Is Helium 10 worth it?
It depends less on Helium 10 than on how many of its tools you will use every week. Here is how we would decide.
| Your situation | Our take |
|---|---|
| Researching your first product | Start on the free plan and the Cerebro demo. Pay for one month of Platinum only when you are ready to research properly, and remember the 7-day refund covers the first payment. |
| Under $100K a year, research-heavy | Platinum is fair value if you use Cerebro and Black Box weekly. Budget for the Keyword Tracker add-on if you need rank tracking. |
| $100K to $10M a year, running PPC | Diamond makes sense if you will move ad management into Helium 10 Ads and use the AI tools. Add the 2% managed-spend fee to your math. |
| Agency or multi-brand team | Diamond’s 5 users and 10 connected accounts are the practical minimum; above that, Enterprise. |
| Mainly need monitoring (hijackers, Buy Box, listing changes) | Helium 10 is an expensive way to watch 5 or 200 products. A dedicated monitoring tool covers more ASINs for less, see below. |
Pros & cons
Pros: deep keyword research in Cerebro; broad tool coverage across Amazon, Walmart and TikTok Shop; a popular Chrome extension; training included; yearly billing saves $360 to $960.
Cons: high entry price for one or two tools; Platinum cut to 5 monitored products and 100 Cerebro searches a month; rank tracking and Ads need Diamond or add-ons; a management fee on ad spend run through Helium 10 Ads; Seller Central connection required for Alerts.
When a dedicated monitoring tool makes more sense
If the reason you are looking at Helium 10 is to catch hijackers, Buy Box losses and listing changes, you are paying for a research suite to get a monitoring feature. That is the gap SellerSonar is built for, and it does not need a Seller Central connection: you add any ASIN on any of 23 Amazon marketplaces.
Each alert type is a switch you can turn on per product group, and alerts go to email, Slack or a webhook. The Buy Box and pricing alerts cover a seller appearing or leaving your listing, seller price changes and Buy Box won or lost.
Here is what that looks like when it fires. On November 4, 2026, SellerSonar’s event feed caught Amazon dropping its own price on a Levoit air purifier from $69.97 to $45.48, alongside smaller price moves by FBA and FBM sellers in the US and UK.
On price, SellerSonar’s plans start at $19.98 a month billed yearly for Pro: 150 ASINs and 500 keywords, checked every four hours. Premium is $39.98 for 300 ASINs, 2,000 keywords and checks every two hours; Business is $74.98 for 500 ASINs, 3,000 keywords and hourly checks. Reviews and review alerts are on every plan, and Buy Box Won and Lost alerts start on Premium.
SellerSonar also tracks organic and sponsored keyword rank daily for every tracked ASIN. It does not do product research, listing creation or ad management, so if you need Cerebro or Black Box, Helium 10 is still the tool for that job. Plenty of sellers run both: Helium 10 for research, SellerSonar for watching the listings once they are live.
📌 From Our Experience: The sellers who overpay for software usually bought a suite for one feature. Write down the three jobs you need done every week, then price only the plans that cover those three.
Final Expert Recommendations:
Buy Helium 10 for research, not for monitoring. Platinum at $99 a month billed yearly is reasonable if Cerebro and Black Box are part of your weekly routine; Diamond earns its $279 only if you move your PPC into Helium 10 Ads and use the AI tools. If what you need most is to know when a hijacker, a lost Buy Box or a listing edit hits your products, SellerSonar’s listing monitoring watches any ASIN without a Seller Central connection.
Start your free 14-day SellerSonar trial and see what’s happening on your listings today.
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