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SellerSonar April updates are live, bringing four powerful boosts to your Amazon monitoring toolkit. In this month’s release we add Amazon .ie support, a one-click competitor strengths-and-weaknesses view, full price-history exports, and clear New-vs-Used Buy Box tracking. (Learn how our Retail-Issues Alerts keep listings protected year-round.)
🇮🇪 Amazon Ireland is now on your radar!
We’ve charted a brand‑new spot on the map: Amazon.ie.
Why it matters: More shoppers, more sales, less risk. Connect your Irish account in two clicks and—whoosh—you’ll see the familiar SellerSonar dashboards for sales, rankings, Buy Box, and more. Currency conversion happens automatically, so comparing margins across Europe feels effortless.
Four reasons to start listing on Amazon.ie right now
- Reach an under-served €3 billion market – Irish e-commerce turnover will top €3 bn in 2025, but most online spending still goes to foreign sites; a native store lets you capture that demand directly.
- Boost conversion with € pricing and zero Brexit fees – Orders ship from Irish/EU FCs, show prices in euro and arrive duty-free, removing the surprise customs costs buyers face when using Amazon UK.
- Secure first-mover rank equity – The catalogue is still thin, so early listings lock in bestseller rank, reviews and organic keywords before categories get crowded.
- Add sales, not complexity – Ireland is fully inside Pan-EU FBA; your existing EU VAT/OSS registration and inventory already cover it, so you expand without new tax or fulfilment hurdles.
How to add Amazon.ie in Seller Central: Steps (≈10 min)
- In Seller Central → Settings › Account Info → Your Services → enable Ireland (IE).
- Bulk-copy your best EU listings, then localise titles/keywords for Irish English (e.g., “jumpers,” “bin bags”).
- Add IE to your Pan-EU FBA fulfilment program or create MFN shipping templates with 2-day delivery targets.
Early adoption now locks in rank and review equity that will cost far more in ad spend to capture later. Don’t miss these SellerSonar Updates, especially if you’re expanding into new marketplaces like Amazon.ie.
Competitor Insights: Instant Strengths & Weaknesses Breakdown
We’ve revamped how you size up the competition. The new Competitors Comparison tab transforms customer reviews into a smart, side-by-side display of what users love—and loathe—about each product.
Here’s what you get:
- ✅ A visual list of strengths and weaknesses, automatically extracted from real user feedback.
- 🔍 Compare multiple competitor products against your own to spot:
– What features to emphasize in your listings.
– What pain points to avoid or fix in your product roadmap.
- 💡 Use these insights to fine-tune your:
– Product descriptions
– Advertising messages
– Future development priorities
No more digging through reviews. Just open the Competitors page and click the comparison icon. Everything’s already analyzed and laid out for you—clean, clear, and actionable.
Price Tracker with Full Pricing History Export 🚀
Need the story behind every price splash—yours and theirs? Now you can pull the entire timeline into CSV or Google Sheets.
The Price Tracker now gives you a detailed view of every price point—Buy Box, Amazon, used, promo, and more—beautifully charted over time.
What you can do:
- 🔍 Visualize price trends day by day for any product.
- 🎯 Monitor competitors and track how often Amazon holds the Buy Box.
- 📁 Download the full price history with one click—CSV or Google Sheets ready.
From a single chart to full export in seconds. Just select your dates, hit the download icon, and you’re good to go.
Buy Box Clarity: Instantly See New vs Used Offers
Not all Buy Box wins are equal—and now you can tell at a glance. The Buy Box Tracker now flags whether each seller’s offer is New or Used, so you can make sharper pricing decisions.
Why this matters:
- 🍏 Only compare apples to apples — don’t drop your price if a Used item is skewing the competition.
- 📦 Spot shifts in demand between New and Used listings to plan your inventory smarter.
- 📊 Track Buy Box ownership and pricing trends over time, with full context on item condition and fulfillment type (FBA/FBM).
One glance. Total clarity. No more guessing if you’re really losing to a competitor—or just a different product condition.
🌟 Dive in and explore!
Add Amazon IE, check out competitor weak spots, export your pricing history, and watch the New/Used tag in the Buy Box report. Have questions or ideas? Just give us a shout—your SellerSonar team is always ready to dive deeper and fetch solutions.
That’s it for this month’s SellerSonar Updates. Stay tuned for more ways to protect your listings and grow your sales! Happy selling!
