Competition among sellers on the AMZ platform is growing rapidly, making it increasingly difficult to stand out as the preferred choice for buyers. Reviews play a critical role in this process, but the reality is that only a fraction of customers leave positive feedback and reviews, while negative reviews tend to multiply.

This trend makes monitoring and managing customer reviews on Amazon essential, as relying solely on Seller Central’s limited options may not be enough. That’s where third-party Amazon feedback software comes in.

A comprehensive Amazon feedback tool can help sellers manage all aspects of customer feedback, including reviews, via a buyer-seller messaging suite. This article includes a list of the best Amazon feedback software solutions available for sellers to try today. 

Best Tools for Managing Reviews and Feedback on Amazon

As an Amazon seller, you know that customer feedback can make or break your business. Positive reviews can boost sales and improve customer satisfaction, while negative testimonials can damage your reputation and lead to lost sales. That’s why managing Amazon seller feedback and product reviews is crucial to your success on Amazon.

Fortunately, plenty of tools are available to help you manage customer feedback effectively. These tools can help you track reviews, respond to feedback, and even automate certain tasks to save you time and effort.

By monitoring customer feedback, you can gain valuable insights into your customer’s needs and preferences. This can help you improve your products and services to meet their expectations, resulting in more positive reviews and increased sales.

But managing customer reviews isn’t just about improving your products and services. It’s also about building strong relationships with your customers. By responding to feedback and addressing any concerns, you can show your customers that you value their opinions and are committed to providing excellent service.

Ultimately, managing seller feedback and product reviews on AMZ is essential for maintaining a positive reputation, improving sales, and ensuring customer satisfaction. By using the right tools and strategies, you can turn customer comments into a valuable asset for your business and continue to grow and succeed in the competitive world of e-commerce.

SellerSonar Amazon Review Analysis Tool

SellerSonar is a powerful product listing monitoring tool that helps sellers to manage their product reviews and feedback efficiently.  



Upon uploading your products onto the platform, this review monitoring tracking tool detects every new positive or negative review, upvoting critical reviews and changes or removals of testimonials on Amazon. With each alert, you receive an immediate notification complete with helpful tips on how to address the issue. Plus, you can customize your notification settings to fit your preferences. 

Furthermore, SellerSonar’s review tracker allows you to sort your reviews by deleted reviews, top reviews, and reviews by gender so that you can see what customers like and dislike about your product and adjust your strategy accordingly.

Top Phrases Division

Top Phrases Division

Ready to try? Register for a free 29-day trial and dive into the enhanced product listing monitoring experience today!

SellerSonar also helps you stay ahead of your competitors with its advanced listing monitoring as well as keyword rank and competitor tracking features. Here’s how it works: 

With SellerSonar, you have access to real-time updates on every little alteration within your Amazon business ecosystem. Our cutting-edge product tracking system diligently monitors and identifies any potential threats that might jeopardize your sales and online standing. For instance, whether it’s a change in product titles or a new product seller, you’ll be promptly alerted with valuable suggestions, empowering you to respond swiftly and protect your business.

Product listing alerts

Product listing alerts

The service allows you to quickly check how many of your keywords are in the Organic top 10, 50, Ad top 10, or have Organic Amazon Choice badges. You can easily navigate through comprehensive statistics or utilize filtering options to narrow down the data based on specific brands and products. This feature allows you to gain valuable insights into keyword performance and make informed decisions to optimize your Amazon presence.

Keyword rank tracker

Keyword rank tracker

With SellerSonar, you gain the ability to effortlessly assess and contrast the essential metrics of your product pages and those of your competitors. You can easily compare factors such as price, rating, and review quantity alongside examining listing descriptions, bullet points, and images. It enables you to identify areas where you can leverage your advantages and stand out among other merchants, thus maximizing your selling potential.

SellerSonar's Competitor research

Competitor research

Top Amazon Review Management Tools

To help you choose the best review management software, we have compiled the top tools that have gained the trust of countless AMZ sellers around the world. Although these tools provide similar features on the surface, each has unique functions that can help improve your review metrics. So, let’s explore the options:

Tool Price Free trial Emails A/B testing Monitoring
FeedbackExpress $79/month 14 days Unlimited Yes Yes
Feedbackz $15/month Unlimited (100 emails/months) Unlimited No Yes
Kibly $0.003 – $0.5 per email Unlimited  Yes Yes
Feedback Five from $24/month 30 days from 2000 No Yes
BQool  from $9/month 14 days from 500 No Yes
AMZFinder from $19/month for email automation


$29.99/month for review management

30 days from 2000 Yes Yes

FeedbackExpress Amazon Review Tool

FeedbackExpress is cloud-based software is designed to streamline the process of sending out communications at crucial stages in the buying process, ensuring that your customers remain satisfied and happy with their purchase.

The tool links seamlessly with AMZ API, providing real-time alerts as your buyers move through the purchasing process or when reviews are received. This allows you to quickly and efficiently react to any issues that may arise, ensuring that your customers have a seamless shopping experience from start to finish.

One of the best things about Feedback Express is its ability to automate emails for clients who have purchased from your AMZ store. With the ability to configure three kinds of messages – customer service emails, requests for seller feedback on Amazon, and requests for product reviews – you can easily fine-tune and personalize these messages to make them more relevant to your buyers.

And if you do receive negative feedback, Feedback Express has your back. The software sends you alerts through email and SMS whenever you receive negative reviews or ratings, allowing you to act on them promptly and effectively.

Feedbackz Amazon Feedback Service

If you’re an Amazon seller looking to improve your reputation, FeedbackZ (now Feedback+) is the perfect tool for you! With the ability to automatically schedule emails and friendly follow-ups to request product reviews and buyer feedback, you can take proactive steps to enhance your services and reputation in the marketplace.

What sets FeedbackZ apart is its mobile optimization feature, catering to the fact that many Amazon customers are browsing on their smartphones. The customizable templates provided are fully compliant with Amazon’s policies and mobile-friendly, ensuring that your review requests are optimized perfectly for conversions.

With FeedbackZ, you can personalize the emails to your liking and choose the timing of when they are sent to take advantage of the optimal moment when buyers open their emails. Additionally, you can track product reviews and act on any negative feedback to ensure that your reputation on Amazon remains spotless.

Kibly Amazon Feedback Analysis Tool

Kibly is an advanced feedback management software that gives sellers a competitive edge with features such as A/B testing and Super X URL. The software takes the task of monitoring feedback and reviews on your products off your hands, allowing you to focus on growing your business. With Kibly, you can send automated, customized follow-up emails to your customers, requesting product reviews. 

In addition to automated emails, Kibly offers the option of sending a postcard directly to your clients, ensuring a more personal touch. But what really sets this tool apart is its unique seller-provided shortcode list. These codes give you complete control over the automated emailing process and allow you to generate feedback requests for even back-dated products.

Feedback Five Amazon Feedback Manager

FeedbackFive is a powerful feedback and review management software that helps Amazon sellers proactively manage their feedback scores and monitor reviews on their ASINs and competitor ASINs. This tool offers automated email campaigns to request feedback and product reviews from customers, real-time alerts for negative reviews, and performance insights into email campaigns.

FeedbackFive offers two ways to send email campaigns – through Buyer-Seller Messaging or automating the message behind the Request a Review button in Seller Central. With a library of customizable templates or the option to create your own, you can add a personal touch to your emails to increase customer engagement. It also provides actionable insights into the performance of your email campaigns, allowing you to track negative testimonials on multiple ASINs across different marketplaces.

BQool Feedback Central Amazon Feedback Request Tool

BQool is the ultimate package deal for AMZ sellers. Besides offering services like repricing, product tracking, and seller service, BQool has a secret weapon in its arsenal – BigCRM, an Amazon product review software that can elevate your selling business to the next level.

With the service, you can respond to customer queries in a flash thanks to Bqool’s autoresponder feature, which boasts an impressive range of email templates to cover any situation.

But that’s not all – BQool also lets you send automated review requests to your customers using either their templates or your own content. And if you’re selling in the EU marketplace, Bqool even lets you generate VAT invoices automatically.

AMZFinder Amazon Review Software

AMZFinder is a comprehensive Amazon review management tool that empowers sellers to improve their customer engagement and manage their reviews efficiently. With its Feedback Request and Review Management features, AMZFinder allows Amazon sellers to send customized email templates to their customers for product review requests.

With the tool, you can choose from a variety of carefully designed email templates or customize your own to match individual customer preferences. This allows for personalized communication that boosts customer service and satisfaction.

AMZFinder also offers order filter settings and a blacklist feature, which makes it easier to match the right email templates to the right customers. Plus, you can import reviews and orders to get a time-saving overview of your entire Amazon store. With automated email notifications of positive and negative reviews for all your store items, you can stay on top of customer care and ensure a timely response to customer feedback.

Choosing the Right Feedback Manager on Amazon

Selling products on Amazon can be challenging, especially when managing seller feedback and product reviews. However, with the right Amazon feedback manager, you can streamline the process and improve your overall seller rating. 

What to consider? 

Here are some factors to consider when choosing the best tool for managing seller feedback and product reviews on Amazon:

  1. Features and services: The first factor to consider when selecting an Amazon feedback manager is the features and services provided. You should look for a tool that offers automated review requests, customized feedback templates, and the ability to filter and manage negative feedback. It is also essential to look for a detailed analytics tool to help you monitor your performance and make data-driven decisions.
  2. Comprehensive analytics. In the competitive world of Amazon selling, every decision matters, and sellers need access to accurate data to make informed choices. With the help of analytics, Amazon sellers can easily track their review metrics and gain valuable insights into their business. While intuition is essential, relying on concrete data can lead to more effective and successful outcomes. Therefore, analytics has become a crucial tool for merchants looking to optimize their performance on the platform.
  3. Notifications. Keeping up with product reviews and ratings is essential, but manually checking listings can be a time-consuming task. Browsing Seller Central is not always helpful, and it can take hours of valuable time away from other important tasks. With so much to manage, sellers should choose services that send notifications of any change to efficiently stay on top of their reviews.
  4. Pricing: Another crucial factor to consider when choosing an Amazon feedback manager is pricing. Some managers charge a flat fee, while others charge based on the number of orders processed. You should select a tool that fits within your budget and provides the best value for your money.
  5. User reviews: Before choosing a tool, it is recommended to read user reviews to get an idea of how well the tool performs. You can find user reviews on AMZ or other review sites such as Trustpilot. User reviews can provide you with valuable insights into the tool’s strengths and weaknesses.

When evaluating an Amazon review manager, you should look for a tool that provides excellent customer support, easy integration with your existing merchant tools, and a user-friendly interface. It is also essential to look for a tool that is easy to set up and use.

How to test? 

Tips for testing and comparing multiple tools before making a decision:

  1. Free trials: Most AMZ review managers offer free trials to help you test the tool’s functionality and features. You should take advantage of these trials to test and compare multiple tools before deciding.
  2. Demo sessions: You can also schedule demo sessions with the tool’s sales team to better understand the tool’s features and functionality. During these sessions, you can ask questions and get a feel for how the tool works.
  3. Recommendations: You can also ask other AMZ sellers or industry experts for recommendations. They may have experience with various feedback managers and can provide you with valuable insights.

To sum up, selecting the right software is crucial for effectively managing your seller feedback and product reviews. By considering the abovementioned factors and testing multiple tools before making a decision, you can find the best service that fits your needs and budget.

Amazon Review Tools: Conclusion

Now you have a shortlist of software solutions to help you manage customer feedback and improve your review ratings. These tools offer unique features and functionalities designed to meet the needs of different sellers. However, what works for one seller may not work for another, so testing and evaluating multiple options is essential before making a final decision. Ultimately, the right solution will depend on your specific needs and goals.

SellerSonar was designed with the input of real sellers, making it a reliable and effective tool for managing customer feedback and reviews. Its user-friendly interface and powerful features make it an excellent choice for merchants looking to improve their AMZ performance.

With SellerSonar, you can benefit from an all-in-one solution that simplifies your tasks from review management to product listing monitoring. So, by giving it a try, you will experience the advantages of having a single tool for all your Amazon business needs. Don’t miss out on the opportunity to improve your performance – check out its 29-day trial today.