Imagine you’re a seller on Amazon, proudly offering your private-label product. However, to your surprise, you discover that someone else is selling the exact same product under your listing. How is this possible? You built your brand from the ground up and have no reseller agreements. This is when you realize that you’ve fallen victim to Amazon listing hijacking.

Listing hijackers have become a growing concern for sellers in the Amazon marketplace. They come in various forms, ranging from Alibaba suppliers and Chinese counterfeiters to American scammers and automated bots. Their goal is to hijack your listing and steal the Buy Box, profiting from your hard work by selling counterfeit goods at lower prices.

In this blog, we’ll explore effective strategies to prevent Amazon hijackers from sabotaging your branded listings. Additionally, we’ll provide insights on how to handle the situation if your listings have already been compromised. So, let’s dive in. 

amazon hijackers

Understanding Amazon Listing Hijacking

In the vast and competitive world of Amazon, sellers must navigate through various challenges to maintain their success. One such challenge is the threat of Amazon listing hijacking. But what exactly is Amazon listing hijacking, and what negative consequences can it bring?

What is Amazon listing hijack? 

Amazon listing hijacking occurs when a third-party seller improperly takes control of an existing product listing that was originally created by another seller. These hijackers essentially “piggyback” on someone else’s hard work and reputation without authorization or permission. They exploit the established product listing to sell their own products, often resorting to unethical practices that can harm both customers and legitimate sellers.

What are the negative consequences of listing hijackers? 

The negative consequences of listing hijackers are significant and can impact both sellers and customers. Firstly, hijackers can manipulate the prices of products on the hijacked listing, leading to unfair competition and undercutting the original seller’s ability to compete. This can result in reduced sales, lower profit margins, and financial losses for the legitimate seller.

Another consequence is the sale of counterfeit or inferior-quality products by hijackers. These products can harm customer trust and satisfaction, as they may not meet the expected standards or functionality. This can lead to negative reviews, decreased customer confidence, and potential legal repercussions for the legitimate seller associated with the hijacked listing.

Furthermore, hijackers disrupt the customer experience by tampering with product information. They may modify descriptions, images, and other details, leading to inaccurate or misleading information for potential buyers. This can result in customer confusion, dissatisfaction, and potential returns or refunds.

Additionally, hijackers may manipulate product ratings and reviews by posting false positive reviews or tampering with existing ones. This fraudulent feedback can mislead customers and influence their purchasing decisions, ultimately compromising their trust in the listing and potentially causing them to have unsatisfactory shopping experiences.

Amazon Listing Hijacked: How to Spot? 

As an Amazon seller, it is crucial to stay vigilant and identify potential instances of listing hijacking to protect your brand and maintain a fair marketplace. Here are some signs that indicate your listing may have been hijacked.

Unauthorized sellers listing your products

One clear sign of listing hijacking is the appearance of unauthorized sellers offering your products under your listing. If you notice multiple sellers selling your branded products without your authorization, it is a strong indication that your listing has been compromised.

Loss of the Amazon Buy Box

The Amazon Buy Box is a coveted feature that allows customers to make quick purchases directly from a specific seller’s listing. If you suddenly lose the Buy Box, despite having a strong sales history and positive metrics, it could be a sign that a hijacker has taken control of your listing.

Negative reviews/complaints

Keep an eye on customer reviews and complaints related to your product. If you notice a sudden influx of negative reviews or complaints mentioning issues like counterfeit products, poor quality, or incorrect fulfillment, it could be an indicator that unauthorized sellers have hijacked your listing and are selling inferior or counterfeit versions of your product.

It is important to note that these signs alone may not confirm listing hijacking, but they should raise a red flag and prompt further investigation. To verify whether your listing has been hijacked, carefully analyze the sellers offering your product, review your Buy Box performance, and closely monitor customer feedback.

SellerSonar: Empowering Sellers with Amazon Notifications for Amazon Listing Hijackers

Imagine having a secret weapon that helps you tackle those sneaky Amazon listing hijackers. Well, that’s where product listing monitoring comes in! With tools like SellerSonar, you get real-time alerts and valuable insights about your listings, giving you the power to take immediate action against those pesky hijackers. Let’s break it down: 

Get lightning-fast notifications

Product listing monitoring acts like a trusty superhero sidekick, keeping a close watch on your Amazon listings. It’s like having a radar that spots any unauthorized sellers trying to hijack your listings. It detects changes in pricing, seller info, and other crucial factors, giving you an early heads-up to tackle hijackers before they cause any major trouble.

Stay one step ahead

Product listing monitoring gives you the superpower of staying ahead of the game. It keeps a close watch on your competitors, their sneaky tactics, and any pricing trends. SellerSonar allows you to track not only hijacking attempts but also monitor price changes, suppressed listings, keyword rankings, and new reviews. Thus, you can proactively protect your listings and outsmart potential hijackers, making sure they don’t stand a chance.

Benefit from effortless reporting

Finally, with SellerSonar, you can export the notifications and unleash the power of filters. Want to sort by ASIN to identify the affected listings quickly? Done. Need to filter by the marketplace to focus on specific regions? Easy peasy. Looking to group alerts by alert type to prioritize your actions? Absolutely possible. With just a few clicks, you can navigate through the information and efficiently address the hijacking threats.

Ready to experience the benefits of SellerSonar for yourself? Register for a 29-day free trial today!

Prevention Strategies

When it comes to selling on Amazon, one of the biggest challenges sellers face is the threat of listing hijacking. These sneaky hijackers swoop in, stealing your sales and tarnishing your brand’s reputation. But fear not! There are effective measures you can take to keep those hijackers at bay. Let’s examine three powerful strategies. 

Enroll in Amazon Brand Registry

Amazon Brand Registry

The Amazon Brand Registry program is a superhero in the fight against hijackers. By registering your brand, you gain access to enhanced protection tools and features. It not only helps you establish and protect your brand identity but also provides additional support in dealing with counterfeit listings and unauthorized sellers. With Brand Registry, you can swiftly report and remove any hijacked listings, reinforcing your control over your products.

Implement strong product branding and clear product photos

Building a strong brand presence is like putting up a fortress to deter hijackers. Invest in creating a compelling brand identity with clear product branding, including logos, packaging, and product descriptions. Additionally, ensure that your product photos are of high quality and clearly showcase the unique features of your products. When customers can easily identify your brand and product, it becomes harder for hijackers to deceive them with counterfeit offerings.

Utilize automatic Amazon hijack alerts

In the battle against hijackers, knowledge is power. SellerSonar offers automatic hijack alerts that notify you whenever changes are detected on your listings. These alerts act as your trusty sidekick, keeping a vigilant eye on your listings and immediately alerting you to any unauthorized modifications. Armed with this information, you can swiftly investigate and take action to remove any hijackers, ensuring the integrity of your listings and protecting your sales.

Reporting and Dealing with Hijackers

Discovering an Amazon hijacker on your listings can be frustrating, but don’t worry! There are steps you can take to report and take appropriate action against these mischievous intruders. Here’s a simple guide to help you navigate the reporting process:

Making test purchases

Before you can report a hijacker, it’s essential to gather evidence. One effective method is to make test purchases from unauthorized sellers. Document every step of the transaction, including screenshots of the product listing, order confirmation, and communication with the seller. These records will serve as crucial evidence when reporting the hijacker.

Sending cease and desist letters

Once you have evidence of the hijacker’s infringement, consider sending a cease and desist letter. This formal communication requests that the unauthorized seller immediately stops selling your products and remove the infringing listings. Cease and desist letters can be sent directly to the hijacker’s email address or through their Amazon seller messaging system. Include all relevant evidence in the letter and clearly state your rights as the brand owner.

Reporting the hijacker to Amazon

Amazon takes intellectual property violations seriously and provides a reporting mechanism to address hijackers. To report a hijacker, follow these steps:

  1. Visit Amazon’s Seller Central and navigate to the “Contact Us” page.
  2. Select the appropriate category for reporting intellectual property infringement.
  3. Provide detailed information about the hijacker, including their seller name, listing URLs, and evidence of infringement (such as screenshots, order details, and communication records).
  4. Clearly explain how the hijacker is violating your intellectual property rights and harming your brand.
  5. Submit the report and await a response from Amazon’s Seller Support team.

Remember, prompt and thorough reporting is crucial for a swift resolution. Amazon will review your report and take appropriate action, which may include removing the hijacker’s listings, issuing warnings, or suspending their selling privileges.

Long-Term Protection Strategies

Protecting your Amazon listings from potential attacks is essential to maintain a strong brand presence and secure your sales. Here are some additional tips to fortify your defenses and minimize the risk of future hijackings.

Sell unique products

Sell unique products

Differentiate your offerings by selling unique products that are not easily replicated or found elsewhere. This reduces the likelihood of hijackers targeting your listings, as they won’t have easy access to identical or counterfeit versions of your products.

Review and optimize current listings

Regularly review and optimize your current listings to ensure accuracy, relevance, and competitiveness. Pay attention to product titles, descriptions, keywords, and images. By consistently improving the quality and visibility of your listings, you establish a strong presence that makes it harder for hijackers to compete.

Obtain trademarks for your products

Protect your brand by obtaining trademarks for your products. Trademarks provide legal protection and give you the authority to take action against unauthorized sellers. Registering your trademarks with the appropriate authorities adds an extra layer of defense against hijackers.

Bundle your products

Bundle your products

Consider bundling multiple products together to create unique offers. Bundling not only enhances the value proposition for customers but also makes it more challenging for hijackers to replicate and sell the exact combination of products. This strategy adds an extra level of protection to your listings.

Establish an independent website for selling your products

Diversify your selling channels by setting up an independent website to sell your products. Having an external sales channel gives you more control over your brand and reduces dependence on a single platform like Amazon. It also allows you to establish a direct relationship with your customers, mitigating the risk of hijackings.

Common Misconceptions and Other Factors

Amazon listing hijacking is a concerning issue that sellers face, but it’s important to address common misconceptions and clarify any misunderstandings surrounding this topic. Let’s delve into these misconceptions and shed light on other factors that can impact product reviews and sales performance.

Misconception 1: Not all Amazon listing hijackings are intentional. While some cases may be malicious, others can result from listing errors or unintentional policy violations. It’s crucial to approach each case with fairness and an open mind.

Misconception 2: Negative reviews and decreased sales are not solely caused by hijackers. Product quality plays a significant role in garnering positive reviews and generating sales. Ensuring high-quality products and addressing customer concerns promptly can positively impact sales.

Misconception 3: Shipping delays are not solely the fault of hijackers. Various factors, such as logistics issues and carrier delays, can impact shipping times. Implementing reliable shipping processes and resolving any issues promptly can help mitigate negative impacts.

Misconception 4: Removing hijackers doesn’t guarantee an immediate restoration of sales. Building customer trust, improving visibility, and implementing effective marketing strategies are ongoing efforts that contribute to sales growth.


In the ever-changing landscape of Amazon, protecting your listings from hijackers is an ongoing battle. As you gain more experience as a seller, the lurking threat of listing hijacking becomes more real. But don’t worry! There’s a smart and hassle-free way to tackle this problem: SellerSonar.

This cutting-edge tool is designed to keep a watchful eye on your listings and give you an instant heads-up when someone dares to pilfer your product pages. Let’s face it, as a seller, your time is a precious commodity. Spending hours each day fretting over potential leeches on your sales is not an option. 

Ready to take a leap? Register for a 29-day free trial today!

What is a hijacker on Amazon?

What is a hijacker on Amazon?
How do I report a hijacker on Amazon?

How do I report a hijacker on Amazon?
How do I remove a hijacker from Amazon?

How do I remove a hijacker from Amazon?
What is review hijacking?

What is review hijacking?