SellerSonarIt’s no secret that Amazon is a very crowded place. When a brand owner launches their product and wants to make it visible to shoppers, they often feel like between the rock and a hard place. However, there is a remedy to it.

More often than not, your potential customers are caught by the rich, colorful product pages. Content is king, Meanwhile, messy product pages with fuzzy pictures are sales killers. Therefore, creating a clean and simple-looking listing with large lifestyle images, multimedia, and other features gives brands a competitive advantage.

As a matter of fact, Amazon supports brands. The marketplace offers them a lot of marketing tools to help promote their branded products. A+ content Amazon is one of such tools. It helps your brand stand out.

This is because compared to the standard plain-text product page, the Amazon A+ content page contains enhanced features. You can add a number of modules telling your brand story, and place large lifestyle images and videos. Also, you can upload manuals and comparison charts. This allows proactively answering customer FAQs. On top of that, detailed manuals reduce negative review rates and returns, since shoppers can familiarize themselves with the product in a more detailed way. Statistics prove, that using basic A+ pages resulted in an average sales lift of 5.6%.

Read further to find out what is Amazon A+ content, and how Amazon A+ can help grow your sales. Also, we’ll give Amazon A+ content examples.

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What is A+ Content?

A+ content on Amazon is a feature that allows registered brand owners to create enhanced product pages.
With this option, brands can add to their listings rich texts, videos, images, and brand stories. On top of that, they can include comparison charts and user manuals.

It allows brand owners to replace their standard plain-text descriptions with more engaging content and attract more traffic.

Notably, Amazon A plus content helps sellers personalize their listing content and differentiate themselves from the competition.

Amazon also offers big brands and vendors an even more advanced Premium Amazon A+ content feature, or A++ content. It allows for creating interactive content such as clickable testimonials, expandable FAQs, video loops, and images with a hover-and-click functionality. This option provides 16 additional modules and other advanced selling tools. The program is invite-only and very expensive.

Note: When you add A+ content for your listing, it will hide the existing plain-text product description. Therefore, make sure that your A+ content includes all the necessary details from the product page section that A+ replaces.

Where Does A+ Content Display?

A+ content appears in the product description section of the detail page. A+ content from retail vendors shows up in the “From the manufacturer” section.

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What Does A+Amazon Contain?

The A+ page includes two types of content – an enhanced product description and an A+ brand story. They show up in separate sections on the detail page:

Enhanced product description content

  • set of modules/layouts for content creation;
  • custom paragraph headers and images;
  • enhanced image and text layouts;
  • comparison charts;
  • rich-text editor with bulleted/number feature lists.

A+ brand story content

  • carousel display with the full-screen background;
  • image and text cards;
  • links to other products and seller’s brand store.

Note: To upload product videos, use “Upload and manage your product videos” in Seller Central.

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A+ Content Guidelines

On Amazon, there are terms and policies on image and text formatting. Also, there is content you can’t use.

Image and text formatting

  • use image file types .jpg, .bmp, and .png in the RGB colorspace;
  • apply high-quality pictures;
  • insert an alt-text relevant to the image;
  • don’t reuse the images from the gallery;
  • include one brand logo and icons that help navigate;
  • check text’s grammar;
  • all text should be in one language.
    Amazon A+content guidelines

    Amazon A+content guidelines

The content you can’t use

  • warranty or guarantee information;
  • restricted product or program content;
  • referencing your company as a seller or distributor;
  • shipping details;
  • attributions to private figures;
  • comparing products with competitors (comparison charts should be between the products of your brand);
  • pricing, promotions, or discounts;
  • time-sensitive information;
  • web links or references to off-Amazon;
  • adult products.
Amazon A+ content guidelines

Amazon A+ content guidelines

Who Is Eligible for A+ Content?

Actually, A+ content is available to trademarked brand owners enrolled in the Amazon Brand Registry. Also, emerging brands participating in Amazon selling programs, such as Launchpad and Amazon Exclusives, can use this feature.

If your brand but haven’t joined the Brand Registry, you can apply for membership. However, to do that, your brand should be trademarked. If it isn’t, address the local patent office. Brands can add A+ only to products that are part of the approved brand catalog.

How Much Does A+ Content Cost?

A+ feature is free for the brand owners registered under Amazon’s Brand Registry Program. A+ Content is also available for free for the vendors in the Vendor Central.

Benefits of Amazon A+ Content

Better product visibility

With an A+ content, brand owners get access to the tools enabling the creation of an eye-catching listing. Large lifestyle pictures and media always help attract shoppers’ attention. Also, graphics and multimedia enhance customers’ experience. It allows making customer journey exciting thus increasing conversion rate.

Listing optimization

The A+ content is one of the essential components of an optimized product page. Alongside highly ranked keywords and positive reviews, it helps increase ranking and Amazon’s Search Engine Page Results (SERP) results. Also, you can personalize your page, and add your brand story. This lets you grow brand loyalty.

Detailed information

Adding structured content allows for attracting the buyer’s attention to the most important messages and advantages of the product. You can showcase its USPs, and important features and explain all the necessary details about your ASIN.

Lower return rates

A+ content helps better educate your buyers. User manuals, additional pictures, and videos give a better idea of what they’re purchasing. Therefore, it reduces the number of returns. In addition, this helps decrease negative reviews. This is because very often the reason for a negative review is a misunderstanding of the product’s features or functionality.

Increased conversions

According to Amazon’s estimations, product listings with A+ content generate up to 10% more sales. The clean and colorful content converts better. Additional graphics and videos accelerate the purchase decision process.

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How To Create an A+ Content?

Step 1. Login to your Seller Central account.
Step 2. Go to «Advertising” and click A+ Content Manager
Step 3. Click «Start creating A+ content». Fill in a template.
Step 4. Select from A+ content types of modules, choose “Self-service modules” or “Amazon builds for you”. After you’ve clicked “Self-service modules,” enter the product to create the content. Select from a list of the modules. Click the «Continue» button, add the image and content.
Step 5. With “Amazon builds for you” get to a page where you can upload your text and images. Amazon will do the rest.
Step 6. Enter the project name.
Step 7. Design the layout and upload your content.
Step 8. Click the «Finish» button.

After you’ve submitted the content, Amazon will review and activate your A+ page within 7 business days.

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Wrap Up

For a brand owner, launching a product on Amazon and making it stand out is a tricky task. However, Amazon helps brands start and scale their business. To the brand owners, it offers an A+ content feature that helps increase visibility hence attracting more potential customers to branded product’s listing.

A+ content allows adding a lot of additional information and multimedia. You can upload large lifestyle photos, include interactive features, videos, and comparison charts. Such a type of clean, structured, and visual content catches the eye of a shopper and takes them on an engaging customer journey.

Moreover, with A+ you can add a lot of additional enclosures to your listing, like manuals. This helps educate customers about an ASIN and reduce returns. In addition, when a shopper gets enhanced knowledge about a product. This results in informed purchase thus they are more likely to leave a positive review.

Though high-quality branded content is extremely important to grow sales, merchants shouldn’t forget about their product performance. Amazon monitoring software is an efficient way to stay on top of your sales. SellerSonar offers instant Amazon alerts to protect your sales. With us, you are aware of all listing changes, Buy Box hijackers, new/deleted reviews, keyword rank history, and product suppressions.

Try SellerSonar now. Register for our 90-day trial and boost your incredible journey of running your business on the platform.