Helium 10 Competitor – Sellersonar in 2024: Comparison of Amazon Seller Tools

As more and more sellers turn to Amazon as their platform of choice, the need for better tools to help sellers optimize their listings, track their sales, and analyze their competition has become more important than ever. Helium10 and SellerSonar are two popular Amazon seller tools that have been making waves in recent years. In this article, we’ll take a closer look at these two tools and see how they stack up against each other in 2024.

Helium10 Overview: Features and Benefits for Amazon Sellers

Helium10 is a suite of Amazon seller tools that includes over a dozen different features. The tool offers a wide range of features designed to help Amazon sellers streamline their business and improve their bottom line. Some of the key features of Helium10 include:

1. A product research tool that allows sellers to search for profitable products to sell on Amazon by filtering products by various criteria such as price, demand, and competition.
2. A keyword research tool that helps sellers find the best keywords to optimize their listings and increase visibility on Amazon.
3. Tools that help sellers optimize their listings for maximum conversion rates and search visibility.
4. A tool that helps sellers keep track of their inventory levels so they never run out of stock.
5. A competitor analysis tool that helps sellers track their competitors’ sales, rankings, and other metrics to help them stay ahead of the competition.

SellerSonar Overview: Features and Benefits for Amazon Sellers

SellerSonar is another Amazon seller tool that offers a wide range of features designed to help Amazon sellers gain a competitive edge. Some of the key features of SellerSonar include:

Product listing alerts

With SellerSonar, you can get 50+ main listing alerts and stay informed about even the slightest changes in your Amazon business environment. Our service actively monitors and detects any issues that could potentially damage your sales and online reputation. For instance, in case of product title change or new reviews, you’ll get instant notifications with tips, allowing you to take immediate action and safeguard your business.

Keyword rank tracker

SelleSonar allows you to quickly check how many of your keywords are in the Organic top 10, 50, Ad top 10, or have Organic Amazon Choice badges. You can easily navigate through comprehensive statistics or use filtering options to narrow down the data for specific brands and products. This feature helps you to understand your keyword performance better and make informed decisions to optimize your Amazon presence.

Review monitoring

SellerSonar provides comprehensive review analysis, allowing you to monitor and analyze customer feedback. Our tool detects each new positive review, critical review, critical review upvoting, as well as review changes or removals.

Besides, SellerSonar’s review tracker allows you to sort your reviews by product, marketplace, brand, store, gender, and rating, as well as include only reviews with images, top, or deleted reviews. And if you sort reviews by one product, you will get a historical chart of reviews for it and top phrases. You will see which phrases clients use most frequently in their reviews, giving you ideas of what they love about your goods and what areas may need improvement.

Competitor research

SellerSonar allows you to check and compare the key metrics of your and your competitor’s product pages: price, rating, and review quantity, as well as listing descriptions, bullet points, and images. It helps to notice where you have some potential to get selling points against other merchants.

Furthermore, SellerSonar’s competitive pricing monitoring feature provides invaluable insights into consumer behavior and preferences. By continuously tracking product prices within your specific market, you can make well-informed decisions to optimize sales and avoid declines in BSR. You will receive real-time notifications of price changes, allowing you to offer the most attractive pricing options to your clients.

Finally, the information is available on convenient Buy Box price history charts, enabling you to assess how your pricing strategies impact your sales. By monitoring the most significant changes over time, you can refine your pricing approach and stay competitive in the market.

Ready to explore these features and more? Don’t miss the chance to sign up for our demo presentation! You will get a hands-on experience from our expert, who will answer your questions and showcase how SellerSonar can boost your e-commerce business.

Helium10 vs. SellerSonar Product Research

One of the most important aspects of selling on Amazon is finding profitable products to sell. Both Helium10 and SellerSonar offer powerful product research tools to help sellers find the best products to sell.

Helium 10 allows sellers to search for profitable products by filtering products based on various criteria, such as price, demand, and competition. The tool also provides valuable data such as estimated monthly revenue and the number of reviews a product has.

SellerSonar works in a similar way, allowing sellers to monitor listings and choose products to sell after comparing their prices, reviews, and other metrics over time. However, SellerSonar’s tool also includes a feature that allows sellers to see the relative rank for a particular keyword, which can be useful for optimizing product listings.

Free FBA calculator

When it comes to sourcing products for sale on Amazon, an FBA calculator becomes an indispensable tool for sellers to evaluate the viability and profitability of specific items. By inputting the product’s dimensions, weight, and cost, you can quickly get an estimate of the fees associated with storing and shipping the product through FBA and choose the most suitable fulfillment method for your business. Additionally, SellerSonar provides insights into your potential revenue and calculates your profit margin.

Helium10 vs. SellerSonar Keyword Rank Tracker

Another important aspect of selling on Amazon is keyword research. Both Helium10 and SellerSonar offer keyword research tools to help sellers find the best keywords to optimize their listings and increase visibility on Amazon.

Helium10 allows sellers to search for the best keywords to optimize their listings by analyzing search volumes and competition levels. The tool also provides valuable data, such as the number of searches a keyword receives and the competition level for that keyword.

SellerSonar also allows sellers to search for the best keywords to optimize their listings by analyzing search volumes and competition levels. Moreover, with Keyword statistics charts, you can monitor changes in any keywords’ rank history, whether it’s organic or paid traffic, and see your product’s position compared to your competitors. It helps to identify keywords that rank in the top position on the search results page to earn more clicks.

Helium10’s vs. SellerSonar Listing Optimization

Optimizing your Amazon listings for maximum conversion rates and search visibility is critical to your success as a seller. So, which should you choose: Helium10 vs. SellerSonar optimizer? Both services offer listing optimization tools to help sellers optimize their listings for maximum performance.

Helium10 features work together to help sellers optimize their product listings. The tool helps sellers write better product descriptions by suggesting high-converting keywords to include in their listings. Also, it helps sellers optimize their backend keywords by generating lists of related keywords for sellers to include in their product listings.

In turn, SellerSonar LQS Checker is a powerful tool designed to improve the quality of Amazon listings, guaranteeing that sellers can maximise their visibility and sales potential. This feature is especially important because the Listing Quality Score (LQS) directly affects how well a product performs in search results and influences the customer’s decision.

By providing detailed analyses of a listing’s title, bullet points, description, and images, the LQS Checker identifies areas that require improvement and offers actionable recommendations. Our list of metrics includes:

• Product main image
• Product rating
• Product title
• Product bullet points
• Review amount
• Top reviews
• Product description
• Product other images
• Product video
• Restricted Keywords
• A+ Content
• Promo and Deals
• Product Badges

Additionally, SellerSonar enhances this functionality by offering real-time alerts that include detailed LQS scores. These alerts immediately inform sellers how changes to their listings affect their effectiveness. Sellers can access these notifications through the Alerts page in their account, where they can monitor specific changes such as title modifications, description updates, bullet point adjustments, product rating changes, and the gain or loss of Best Seller and Amazon’s Choice badges. New critical and positive top reviews are also tracked, providing sellers with comprehensive insights and recommendations for optimizing their listings.

Helium10 vs. SellerSonar Competition Analysis

Competitor analysis is a critical aspect of selling on Amazon. Knowing your competitors’ performance can help you make informed decisions about your pricing strategy, marketing efforts, and product selection. Both Helium10 and SellerSonar offer powerful competitor analysis tools to help sellers stay ahead of the competition.

Helium10’s Xray is a competitor analysis tool that provides sellers with valuable insights into their competitors’ sales, rankings, and other metrics. The tool allows sellers to analyze their competitors’ listings to see what keywords they are targeting, what their pricing strategy is, and how their products are performing. It also provides sellers with data on their competitors’ product reviews, which can be useful for identifying areas where sellers can improve their own products.

SellerSonar’s competitor tracker is a comprehensive competitor analysis service designed to give sellers a strategic advantage in the highly competitive Amazon marketplace. This tool allows sellers to closely monitor their competitors’ pricing, reviews, and various other performance metrics. By analyzing competitors’ listings, sellers can gain insights into the targeted keywords, understand competitors’ pricing strategies, and evaluate how their products perform relative to the market.

In addition to these features, SellerSonar also enables sellers to set up alerts for over 40 different types of changes in their competitors’ listings. This capability ensures that sellers are always informed about their competitors’ actions and strategies, allowing them to react swiftly and effectively. Whether it’s a price change, a new review, or a shift in keyword strategy, these alerts provide critical information that can help sellers optimize their own listings and stay one step ahead in the marketplace.

With SellerSonar’s extensive monitoring tools, including the competitor tracker, private label sellers are equipped with the necessary data and insights to maintain high-quality listings and execute informed strategies that enhance their visibility and sales on Amazon.

Helium10  vs.  SellerSonar: Buy box Tracker

Helium 10’s Buy Box alert is a valuable tool for Amazon sellers aiming to maintain a competitive edge. This feature tracks Buy Box ownership changes in real-time, notifying sellers the moment they lose or regain the Buy Box. Such timely alerts are crucial for sellers to quickly adjust their pricing, inventory, and marketing strategies to enhance their chances of reclaiming the Buy Box. Helium 10 provides these insights directly to the seller’s dashboard, allowing for immediate action and strategic planning to optimize sales performance on Amazon. This proactive approach helps sellers stay vigilant and responsive in the dynamic Amazon marketplace.

SellerSonar’s Amazon Buy Box Tracker is a powerful tool offered by SellerSonar that provides sellers with valuable insights into the competition for the Buy Box on Amazon.

SellerSonar’s Buy Box Tracker offers up-to-date information on the Buy Box status, ensuring that sellers can promptly react to any changes and adjust their strategies accordingly.

You will get instant notifications when you either win or miss out on the Buy Box. The best part is that you can add not just your store but your competitors as well to stay one step ahead!

With our Buy Box analytics feature, you can easily monitor who has been winning the Buy Box and at what prices, either over the past day or a specified period like the last 10 days. This valuable information allows sellers to adapt their pricing and strategy in response to market dynamics, ensuring they remain competitive and maximize their sales potential on Amazon.

Helium10 vs. SellerSonar Pricing

Pricing is an important consideration when it comes to choosing an Amazon seller tool. Both Helium10 and Sellersonar offer a range of pricing options to suit different budgets and needs.

Helium10 offers a variety of pricing plans starting from $79 per month for the ‘Start Your Business’ subscription for new sellers. It includes targeted analytics on 20 productsand training courses, as well as product research, keyword research, and listing optimization features. Helium10 also offers a free plan with some limitations on the uses of each tool.

SellerSonar presents a variety of pricing plans starting from $9.98 per month for the Basic plan. It includes comprehensive real-time monitoring of 50 ASINs and 100 keywords on 21 Amazon marketplaces. The tool also provides a free plan with access to all Premium plan features for 22 days.

Helium10 or SellerSonar: Which Amazon Seller Tool is Best for You in 2024?

Both Helium10 and SellerSonar offer powerful Amazon seller tools that can help sellers optimize their listings, track their sales, and analyze their competition. Choosing the right tool for your business depends on your specific needs and budget.

If you’re looking for a comprehensive suite of tools that includes everything from product research to competitor analysis, Helium10 may be the right choice for you. However, if you’re looking for a more affordable option that still offers a range of useful features for private labels and resellers, SellerSonar may be the better choice.

Ultimately, the best Amazon seller tool for you will depend on your specific needs, budget, and business goals. By carefully evaluating your options and considering the features and pricing of both Helium10 and SellerSonar, you can make an informed decision and choose the tool that is best suited to your needs.