Best Amazon Product Research Tools in 2024

Are you ready to conquer the cutthroat world of Amazon sellers? With over 2.3 million active sellers, standing out from the crowd is tough. The key to success in your Amazon business? Offering the right products at the right price point. And to do that, you need the best product research tools on your side.

With these Amazon seller tools that offer comprehensive insights, you can uncover underserved markets and find the perfect niche for your offerings. You can also easily compare prices to ensure you’re offering the best value for your customers.

Whether you’re just starting out or you’re a seasoned Amazon pro, having the right tools is essential. So, if you’re ready to dominate the Amazon marketplace, make sure you have the best Amazon product research tools at your fingertips.

Best Amazon Product Research Tools: Where to Get Started? 

Finding the perfect Amazon sourcing and research tools for your eCommerce business can be daunting. It’s crucial to understand how each right Amazon product research tool’s unique features and capabilities can help you spot winning products to sell. Product research is the process of analyzing market trends to identify these opportunities. However, with so many options available, where to begin? If you’re just starting out as an Amazon seller, let’s look at the best strategies, starting with SellerSonar, and discover how this software can help take your business to new heights.

SellerSonar: features and functions

SellerSonar is all-in-one product listing monitoring software that helps sellers stay aware of all listing changes, Buybox hijackers, new/deleted reviews, keyword rank history, and product suppressions with smart Amazon notifications.

With Sonar is a free, comprehensive product research tool, you can check and compare the key metrics of your and even your competitor’s product pages: price, rating, and review quantity, as well as listing descriptions, bullet points, and images. It helps to notice where you have some potential to gain selling points against other merchants.

Additionally, SellerSonar’s competitive pricing monitoring offers valuable insights into consumer behavior and preferences. It’s not just about slashing your prices either. By tracking product prices within your specific market around the clock, you can make informed decisions to maintain or increase sales while avoiding declines in BSR. You will receive notifications of price changes for an unlimited number of ASINS, enabling you to offer the most attractive pricing options to your customers. This is one of the top research tools for FBA sellers who want to stay ahead of the competition.

Finally, SellerSonar helps you stay ahead of your competitors with its advanced keyword tracker, hijacking alerts, and free FBA calculator. Utilizing the service can identify new product opportunities, improve your search rankings, and optimize your product listings to grow sales and reputation.

Top Amazon Product Research Tools

Want to explore more options of some powerful software services that can help you achieve your goals? From Chrome browser extensions that integrate with other apps to a suite of tools like the 7 best Amazon product research tools available, there are plenty of options to choose from. But which ones are worth your time and money? We’ve narrowed it down to the top six options that will deliver results. Whether you’re looking to identify opportunities, gather critical information, or track pricing, these tools have got you covered, and we hope they meet your needs.

Jungle Scout: features and functions

Jungle Scout is a comprehensive product research tool from AMZ, ideal for anyone looking to sell on Amazon with options catering to different types of sellers. For new merchants, Jungle Scout’s Opportunity Finder tool can help you identify high-demand and low-competition keywords, while their product tracker provides insights into all-year-round and seasonal sales for each product. As a tool for Amazon FBA sellers, it also offers a range of tutorials and how-to guides through their Academy.

Existing sellers can use Jungle Scout’s Extension tool to increase their product rankings by getting more reviews, which can be requested directly from its platform. The Inventory Manager allows for easy product organization and predicts market trends, suggesting stocking levels and re-order dates using their AI. Plus, Jungle Scout offers real-time profit analytics and brand expansion features to help you spot new items that fit your brand. Take advantage of their free Amazon FBA product research tools to stay ahead in the competitive market.

Helium 10: features and functions

Helium 10 can help you uncover profitable products to sell via their web application or Helium 10 Chrome extension. This product finder tool offers various filters to search for products in your niche, such as category, monthly sales revenue, price, weight, number of sellers, and review ratings. Their Trendster product analysis tool also allows you to check seasonal demand, year-round sales, and price fluctuations.

Helium 10’s product and keyword research tools are particularly noteworthy, with Cerebro giving you access to millions of keywords and a Cerebro IQ score to identify low-competition and high-search volume keywords. You can also check your competitors’ keyword strategies and extract misspelled keywords to include in your product listings.

Their operations tools include a refund genie for automating the returns process, an alert system to protect against product hijackers, and a coupon abuse prevention tool. Helium 10 also offers email automation templates, and their listing optimization tools, such as Frankenstein, Scribbles, and the keyword index checker, help you create the perfect product listings.

AMZScout: features and functions

AMZScout provides an affordable option for new sellers who are looking to learn the ropes without breaking the bank. Unlike other product research Amazon tools, AMZScout offers free tools, an affordable plan, and comprehensive beginner training. If you are a novice seller wondering where to start, AMZScout can guide you in finding a suitable product.

AMZScout is a platform that offers many of the same features as Jungle Scout and serves as a product research tool from AMZ Tracker. With AMZScout, you can conduct product searches for items to sell on Amazon, analyze your competitors, and access detailed analytics such as reviews and monthly sales figures. Using 44 different filters, you can view a product’s historical data on average amazon price, rating, rank, and other metrics for a specified time period. Moreover, their keyword research tools can help you create effective Amazon PPC ads and product pages that are SEO-friendly, ensuring you have the right Amazon strategy. The Listings Wizard is a newly added tool that can generate innovative keyword ideas for titles and descriptions, automating some of the optimization processes to help expedite the listing creation process and boost product sales.

AMZScout also provides a few free tools, including an Amazon FBA fees estimator, an Amazon to eBay comparison tool, Stock Stats (which allows you to assess your competitors’ strategies over time), and a Sales Estimator.

Viral Launch: features and functions

Viral Launch is a highly advanced market intelligence system that provides valuable insights to high-level sellers to stay ahead in the game. It allows you to keep track of the market, launch products, and run profitable ad campaigns with ease.

With the Amazon product research software available on Viral Launch, you can find products in just three clicks. It offers an easy-to-use interface that lets you quickly locate the top brands, categories, items, and search terms.

Viral Launch offers extensive data to help you make informed decisions, such as market trends, revenue projections, and competition levels. This enables you to choose the best products to sell and stay ahead of the competition.

You can also keep an eye on your competitors by following top sellers and analyzing their SEO and advertising tactics related to millions of Amazon products. The keyword research tools provide you with data directly from AMZ to improve your SEO. The tool features a sophisticated relevancy filter, saving you time by eliminating useless terms. Viral Launch also promotes “hidden keywords” that your competitors might be overlooking. Additionally, the free listing generator allows you to generate SEO-optimized Amazon listings, giving your products an edge in the marketplace. Sign up for a free 7-day trial to explore how you can find products to sell and optimize your listings effectively.

Sellics: features and functions

Sellics is a powerful tool for Amazon sellers looking to optimize their listings, increase sales, and find the best products to sell on Amazon. Founded in 2014, Sellics has become a go-to resource for millions of Amazon products and sellers, recently acquired by Perpetua, an AI-powered advertising optimization platform.

One of Sellics’ standout features is its Keyword Research tool, a product research tool for Amazon that is incredibly powerful, offering several search options to help optimize or create product listings. Users can search by keyword or ASIN, and the tool even allows them to choose the marketplace database to be searched, making it an essential tool for Amazon sellers.

Sellics’ free version, Sonar, offers a free 7-day trial and three keyword search options: standard, extended, and reverse ASIN search. The standard search option allows users to enter a keyword and receive suggestions, combining it with common search terms to help you find and track product ideas. The extended search builds on the standard search by adding synonyms and related terms. The reverse ASIN search is another standout feature of Sellics’ Keyword Research tool. With this option, users can enter any ASIN and reveal the keywords that it ranks for. This allows users to see what their competitors are doing and even copy the high-ranking keywords.

In addition to optimizing product listings, Sellics’ Sonar also allows users to track the keywords they are using to measure their visibility on Amazon search. A/B testing offered by Sonar provides valuable insights into the performance of product listings, aiding users in making data-driven decisions that can help them achieve their sales goals in their Amazon FBA business. With this tool to help find products to sell and enhance product sourcing, Sellics is an invaluable resource for any aspiring Amazon seller.

SellerApp: features and functions

SellerApp provides a range of functionalities that can help streamline your business operations, especially in the area of marketing. Among the numerous product research tools for FBA that can be leveraged is the market research feature, which offers “advanced product intelligence” to help you identify promising products that have low competition. The platform collects over 300 million data points every day, providing you with comprehensive insights on various metrics such as sales and revenue estimates, ratings, reviews, and more. This data-driven approach ensures that you can make well-informed decisions when it comes to stocking your product database or choosing a product on Amazon.

Additionally, the platform offers keyword and trend analysis capabilities that can help you gain a competitive advantage. By examining your competitors’ strategies, you can optimize your own product listings for SEO using the keyword database of over 135 million. You can also set up notifications to stay informed of any price changes on products you’re monitoring, which can give you a significant edge.

For those looking to sell on Amazon and eBay, sonar is a free tool that offers invaluable insights. Plus, you can take advantage of a free trial to explore these features and see how they can enhance your strategy.

Moreover, SellerApp’s sales tools encompass PPC (pay-per-click) features, a keyword tracker for monitoring your listings’ rankings, and an Amazon Listing Optimization Tool for evaluating the effectiveness of your product listings. With these features, you can fine-tune your listings and boost your sales.

Criteria for Choosing an Amazon Product Research Tool

With so many options available, it can be tough to know where to start. But before you make a decision, it’s important to consider a few key criteria that can make all the difference in your success as an Amazon seller. By using keyword research to find the best tools, like FBA Wizard, and weighing these factors, you can make an informed decision and select a tool that helps you save time and ultimately increase your profits on Amazon.

What to consider when choosing an Amazon product research tool

• Accuracy: You want a product research tool for Amazon FBA that provides accurate data on sales trends, competition analysis, and keyword research. Inaccurate information can lead to poor decisions and wasted resources.
• User-friendliness: A user-friendly tool will save you time and frustration, especially if you’re new to Amazon selling. Look for a tool that has a clear and intuitive interface and provides helpful tutorials or customer support.
• Data coverage: Different tools provide different types of data. Consider what data you need to make informed decisions, and choose a suite of tools for Amazon that provides comprehensive coverage of the metrics that matter to you.
• Real-time updates: Amazon is a fast-paced marketplace, and you need a tool that can keep up. Look for a free Amazon product research tool that provides real-time updates on sales trends, product listings on Amazon, and other relevant data points.
• Pricing: There are a variety of product research tools available and we hope you find the right Amazon product research tool at different price points. Even the ones that allow you to test Amazon products for free. Consider your budget and the value that the tool provides, and choose a tool that offers the features you need at a price you can afford, such as a 7-day free trial or a free Chrome extension.
• Customization: Every Amazon seller has unique needs and preferences when it comes to product research. Look for a tool that allows for customization, such as the ability to create custom filters, save search queries, and set up alerts for specific product categories or keywords.
• Integration with other software: Many Amazon sellers use various services to manage their business. Look for a product research tool that integrates with other tools you use, such as inventory management software or repricing tools, to streamline your workflow and save time.
• Customer support: No matter how user-friendly a tool may be, you may encounter technical difficulties or have questions about how to use it effectively. Look for a research tool for Amazon sellers that provides reliable customer support, such as a knowledge base, email support, or live chat.
• Reputation: Do your research and read reviews from other Amazon sellers before making a purchase. Look for a tool with a good reputation for providing accurate data and excellent customer support. Unicorn Smasher is an Amazon product research tool, while Zonguru is an all-in-one Amazon suite of tools. Use research tools you can use to help you find products for sale on Amazon, like free product research tools, to ensure you’re making an informed decision when selecting a tool for analyzing products on the Amazon product page.

How to Use Amazon Product Search Tools

Top Amazon product research tools are essential for any seller looking to maximize their sales on the platform. However, using an Amazon product research tool is not as simple as just choosing one and hoping for the best. To succeed, you must know how to use these tools effectively, interpret the results, and continuously refine your strategy over time. In this guide, we’ll take you through the step-by-step process of using Amazon product research tools, helping you unlock the insights you need to crush the competition and maximize your sales on the world’s biggest e-commerce platform. With the right tools for Amazon FBA, you can gain a competitive edge and optimize your selling strategy.

A step-by-step guide to using Amazon product research tools

Here’s a step-by-step guide on how to use Amazon product research tools effectively:

• Identify your goals and select a tool: Determine what you hope to achieve with your Amazon selling strategy, and select a product research tool that lets you align with those goals. Consider factors such as accuracy, data coverage, user-friendliness, real-time updates, customization, integration, and pricing within a suite of Amazon tools.
• Choose a niche: Use the product research tool to identify underserved niches with high demand and low competition. Look for keywords or products that have a high search volume and a low number of reviews or sellers, making it an ideal product-based opportunity.
• Analyze product data: Once you’ve identified potential niches or products, analyze the data provided by the tool. Look for sales volume, revenue, competition level, keyword ranking, and pricing metrics. Use filters and sorting options to focus on the most relevant data points, ensuring a product-based strategy that addresses market gaps.
• Identify top competitors: Use the tool to identify top competitors in your niche and analyze their data. Look for patterns and trends in their sales and pricing strategies, and use this information to inform your own suite of Amazon strategies.
• Optimize your listings: Use the data provided by the tool to optimize your product listings for maximum visibility and sales. Use relevant keywords, high-quality images, and clear descriptions to attract customers and stand out in a product-based market.
• Monitor your performance: Use the tool to monitor your sales and performance over time. Look for trends and patterns in your data, and use this information to adjust your strategy as needed within the suite of Amazon resources.
• Continuously refine your strategy: Use the product research tool that lets you continuously refine your Amazon selling strategy. Experiment with different niches, keywords, pricing strategies, and marketing tactics, and use the data provided by the tool to evaluate your results and make informed decisions in a product based approach.

Interpreting Amazon research tool results

Once you’ve selected an Amazon product research tool and started collecting data, the next step is to interpret the results and use them to inform your selling strategy. Here are some tips and strategies for making the most of your product research tool results:

• Focus on the most important metrics: Product research tools can provide a wealth of data, but not all of it is equally relevant to your business. Concentrate on the most important aspects to your goals, such as sales volume, revenue, competition level, or keyword ranking.
• Look for patterns and trends: Instead of focusing on individual data points, look for patterns and trends over time. For example, is there a particular time of year when sales spike in your niche? Are certain keywords consistently performing well or poorly? Identifying these patterns can help you make more informed decisions and capitalize on opportunities.
• Use filters and sorting options: Many product research tools allow you to filter and sort data to focus on specific categories, price ranges, or other criteria. Experiment with these options to narrow down the results and focus on the data that’s most relevant to your business.
• Compare your data to your competitors: To stay ahead of the competition, it’s important to understand how your data compares to other sellers in your niche. Look for tools that provide competitor analysis or use external tools to track their sales and pricing strategies.
• Don’t rely on data alone: While product research tools can provide valuable insights, it’s important to use your own judgment and experience when making decisions. For example, a low competition level may not always indicate a profitable opportunity if there is little demand for the product.

Conclusion

Are you tired of sifting through endless Amazon seller tools, unsure of which one is right for your business? Look no further than SellerSonar, the ultimate all-in-one solution for serious Amazon sellers.

Whether you’re just starting out or looking to take your business to the next level, SellerSonar has everything you need to succeed. Created with input from real sellers, its powerful features and user-friendly interface make it the best tool in the business.

From review management to product listing monitoring, SellerSonar streamlines your tasks and simplifies your workflow. Plus, with a 29-day trial, you can try it out risk-free and experience the difference.

So, if you’re serious about building a 6-figure Amazon store and want the absolute best tool available, look no further than SellerSonar. Join the ranks of successful sellers and take your business to a new level today.