Are you ready to conquer the cutthroat world of Amazon sellers? With over 2.3 million active sellers, standing out from the crowd is tough.  The key to success? Offering the right products at the right price point. And to do that, you need the best Amazon product research tools on your side.

With these tools, you can uncover underserved markets and find the perfect niche for your offerings. You can also easily compare prices to ensure you’re offering the best value for your customers.

Whether you’re just starting out or you’re a seasoned Amazon pro, having the right tools is essential. So, if you’re ready to dominate the Amazon marketplace, make sure you have the best software at your fingertips.

Best Amazon Product Research Tools: Where to Get Started? 

Finding the perfect Amazon sourcing and research tools for your eCommerce business can be daunting. It’s crucial to understand each service’s unique features and capabilities and how they can help you spot winning products to sell. However, with so many options available, where to begin?  

Let’s start SellerSonar and how this software can help you take your business to new heights.

SellerSonar: features and functions

SellerSonar is all-in-one product listing monitoring software that helps sellers stay aware of all listing changes, Buybox hijackers, new/deleted reviews, keyword rank history, and product suppressions with smart Amazon notifications. 

With the tool, you can check and compare the key metrics of your and even your competitor’s product pages: price, rating, and review quantity, as well as listing descriptions, bullet points, and images. It helps to notice where you have some potential to get selling points against other merchants.

Additionally, SellerSonar competitive pricing monitoring can offer valuable insights into consumer behavior and preferences. It’s not just about slashing your prices either. By tracking product prices within your specific market around the clock, you can make informed decisions to maintain or increase sales, while avoiding declines in BSR. You will receive notifications of price changes for an unlimited number of ASINS, enabling you to offer the most attractive pricing options to your customers.

Finally, SellerSonar helps you stay ahead of your competitors with its advanced keyword tracker, hijacking alerts, and free FBA calculator. Utilizing the service can identify new product opportunities, improve your search rankings, and optimize your product listings to grow sales and reputation. 

Top Amazon Product Research Tools

Want to explore more options of some powerful software services that can help you achieve your goals? From Chrome browser extensions that integrate with other apps to standalone free Amazon product research tools, there are plenty of options to choose from.

But which ones are worth your time and money? We’ve narrowed it down to the top six options that will deliver results. Whether you’re looking to identify opportunities, gather critical information, or track pricing, these tools have got you covered.

Jungle Scout: features and functions

Jungle Scout is a comprehensive solution for anyone looking to sell on Amazon, with options catering to different types of sellers. For new merchants, Jungle Scout’s Opportunity Finder tool can help you identify high-demand and low-competition keywords, while their product tracker provides insights into all-year-round and seasonal sales for each product. They also offer a range of tutorials and how-to guides through their Academy.

Existing sellers can use Jungle Scout’s Extension tool to increase their product rankings by getting more reviews, which can be requested directly from its platform. The Inventory Manager allows for easy product organization and predicts market trends, suggesting stocking levels and re-order dates using their AI. Plus, Jungle Scout offers real-time profit analytics and brand expansion features to help you spot new items that fit your brand.

Helium 10: features and functions

Helium 10 can help you uncover profitable products to sell via their web application or Chrome extension. The tool offers various filters to search for products in your niche, such as category, monthly sales revenue, price, weight, number of sellers, and review ratings. Their Trendster product analysis tool also allows you to check seasonal demand, year-round sales, and price fluctuations.

Helium 10’s keyword research tools are particularly noteworthy, with Cerebro giving you access to millions of keywords and a Cerebro IQ score to identify low-competition and high-search volume keywords. You can also check your competitors’ keyword strategies and extract misspelled keywords to include in your product listings.

Their operations tools include a refund genie for automating the returns process, an alert system to protect against product hijackers, and a coupon abuse prevention tool. Helium 10 also offers email automation templates, and their listing optimization tools, such as Frankenstein, Scribbles, and the keyword index checker, help you create the perfect product listings.

AMZScout: features and functions

AMZScout provides an affordable option for new sellers who are looking to learn the ropes without breaking the bank. Unlike other product research Amazon tools, AMZScout offers free tools, an affordable plan, and comprehensive beginner training. If you are a novice seller wondering where to start, AMZScout can guide you in finding a suitable product.

AMZScout is a platform that offers many of the same features as Jungle Scout. With AMZScout, you can conduct product searches for items to sell on Amazon, analyze your competitors, and access detailed analytics such as reviews and monthly sales figures. Using 44 different filters, you can view a product’s historical data on average price, rating, rank, and other metrics for a specified time period. Moreover, their keyword research tools can help you create effective Amazon PPC ads and product pages that are SEO-friendly.

The Listings Wizard is a newly added tool that can generate innovative keyword ideas for titles and descriptions, automating some of the optimization processes to help expedite the listing creation process.

AMZScout also provides a few free tools, including an Amazon FBA fees estimator, an Amazon to eBay comparison tool, Stock Stats (which allows you to assess your competitors’ strategies over time), and a Sales Estimator.

Viral Launch: features and functions

Viral Launch is a highly advanced market intelligence system that provides valuable insights to high-level sellers to stay ahead in the game. It allows you to keep track of the market, launch products, and run profitable ad campaigns with ease.

With the Amazon product research software available on Viral Launch, you can find products in just three clicks. It offers an easy-to-use interface that lets you quickly locate the top brands, categories, items, and search terms.

Viral Launch offers extensive data to help you make informed decisions, such as market trends, revenue projections, and competition levels. This enables you to choose the best products to sell and stay ahead of the competition.

You can also keep an eye on your competitors by following top sellers and analyzing their SEO and advertising tactics. The keyword research tools provide you with data directly from AMZ to improve your SEO. The tool features a sophisticated relevancy filter, saving you time by eliminating useless terms.

Viral Launch also promotes “hidden keywords” that your competitors might be overlooking. Additionally, the free listing generator allows you to generate SEO-optimized Amazon listings, giving your products an edge in the marketplace.

Sellics: features and functions

Sellics is a powerful tool for e-commerce sellers looking to optimize their listings and increase sales. Founded in 2014, Sellics has become a go-to resource for Amazon sellers, and it was recently acquired by Perpetua, an AI-powered advertising optimization platform.

One of Sellics’ standout features is its Keyword Research tool. It is incredibly powerful, offering several search options to help optimize or create product listings. Users can search by keyword or ASIN, and the tool even allows them to choose the marketplace database to be searched.

Sellics’ free version, Sonar, offers three keyword search options: standard, extended, and reverse ASIN search. With the standard search option, users can enter a keyword and receive suggestions combining it with common search terms. The extended search builds on the standard search by adding synonyms and related terms. The reverse ASIN search is another standout feature of Sellics’ Keyword Research tool. With this option, users can enter any ASIN, and it’ll reveal the keywords that it ranks for. This allows users to see what their competitors are doing and even copy the high-ranking keywords.

In addition to optimizing product listings, Sellics’ Sonar also allows users to track the keywords they are using to measure their visibility. A/B testing offered by Sonar can provide valuable insights into the performance of product listings, allowing users to make data-driven decisions that can help them achieve their sales goals.

SellerApp: features and functions

SellerApp provides a range of functionalities that can help streamline your business operations, especially in the area of marketing. Among the numerous tools that can be leveraged is the market research feature, which offers “advanced product intelligence” to help you identify promising products that have low competition. The platform collects over 300 million data points every day, providing you with comprehensive insights on various metrics such as sales and revenue estimates, ratings, reviews, and more. This data-driven approach ensures that you can make well-informed decisions when it comes to stocking your inventory.

Additionally, the platform offers keyword and trend analysis capabilities that can help you gain a competitive advantage. By examining your competitors’ strategies, you can optimize your own product listings for SEO using the keyword database of over 135 million. You can also set up notifications to stay informed of any price changes on products you’re monitoring, which can give you a significant edge.

Moreover, SellerApp’s sales tools encompass PPC (pay-per-click) features, a keyword tracker for monitoring your listings’ rankings, and an Amazon Listing Optimization Tool for evaluating the effectiveness of your product listings. With these features, you can fine-tune your listings and boost your sales.

Criteria for Choosing an Amazon Product Research Tool

With so many options available, it can be tough to know where to start. But before you make a decision, it’s important to consider a few key criteria that can make all the difference in your success as an Amazon seller. By weighing these factors, you can make an informed decision and select a tool that helps you save time and ultimately increase your profits on Amazon.

What to consider when choosing an Amazon product research tool

  • Accuracy: You want a tool that provides accurate data on sales trends, competition analysis, and keyword research. Inaccurate information can lead to poor decisions and wasted resources.
  • User-friendliness: A user-friendly tool will save you time and frustration, especially if you’re new to Amazon selling. Look for a tool that has a clear and intuitive interface and provides helpful tutorials or customer support.
  • Data coverage: Different tools provide different types of data. Consider what data you need to make informed decisions, and choose a tool that provides comprehensive coverage of the metrics that matter to you.
  • Real-time updates: Amazon is a fast-paced marketplace, and you need a tool that can keep up. Look for a tool that provides real-time updates on sales trends, product listings, and other relevant data points.
  • Pricing: There are a variety of product research tools available at different price points. Even the ones that allow you to test Amazon products for free.  Consider your budget and the value that the tool provides, and choose a tool that offers the features you need at a price you can afford.
  • Customization: Every Amazon seller has unique needs and preferences when it comes to product research. Look for a tool that allows for customization, such as the ability to create custom filters, save search queries, and set up alerts for specific product categories or keywords.
  • Integration with other software: Many Amazon sellers use various services to manage their business. Look for a product research tool that integrates with other tools you use, such as inventory management software or repricing tools, to streamline your workflow and save time.
  • Customer support: No matter how user-friendly a tool may be, you may encounter technical difficulties or have questions about how to use it effectively. Look for a tool that provides reliable customer support, such as a knowledge base, email support, or live chat.
  • Reputation: Do your research and read reviews from other Amazon sellers before making a purchase. Look for a tool with a good reputation for providing accurate data and excellent customer support.

How to Use Amazon Product Search Tools

Top Amazon product research tools are essential for any seller looking to maximize their sales on the platform. However, it’s not as simple as just choosing one and hoping for the best. To succeed, you must know how to use these tools effectively, interpret the results, and continuously refine your strategy over time. In this guide, we’ll take you through the step-by-step process of using Amazon product research tools, helping you unlock the insights you need to crush the competition and maximize your sales on the world’s biggest e-commerce platform.

A step-by-step guide to using Amazon product research tools

Here’s a step-by-step guide on how to use Amazon product research tools effectively:

  • Identify your goals and select a tool: Determine what you hope to achieve with your Amazon selling strategy, and select a product research tool that aligns with those goals. Consider factors such as accuracy, data coverage, user-friendliness, real-time updates, customization, integration, and pricing.
  • Choose a niche: Use the product research tool to identify underserved niches with high demand and low competition. Look for keywords or products that have a high search volume and a low number of reviews or sellers.
  • Analyze product data: Once you’ve identified potential niches or products, analyze the data provided by the tool. Look for sales volume, revenue, competition level, keyword ranking, and pricing metrics. Use filters and sorting options to focus on the most relevant data points.
  • Identify top competitors: Use the tool to identify top competitors in your niche and analyze their data. Look for patterns and trends in their sales and pricing strategies, and use this information to inform your own strategy.
  • Optimize your listings: Use the data provided by the tool to optimize your product listings for maximum visibility and sales. Use relevant keywords, high-quality images, and clear descriptions to attract customers and stand out.
  • Monitor your performance: Use the tool to monitor your sales and performance over time. Look for trends and patterns in your data, and use this information to adjust your strategy as needed.
  • Continuously refine your strategy: Use the product research tool to continuously refine your Amazon selling strategy. Experiment with different niches, keywords, pricing strategies, and marketing tactics, and use the data provided by the tool to evaluate your results and make informed decisions.

Interpreting Amazon research tool results

Once you’ve selected an Amazon product research tool and started collecting data, the next step is to interpret the results and use them to inform your selling strategy. Here are some tips and strategies for making the most of your product research tool results:

  • Focus on the most important metrics: Product research tools can provide a wealth of data, but not all of it is equally relevant to your business. Concentrate on the most important aspects to your goals, such as sales volume, revenue, competition level, or keyword ranking.
  • Look for patterns and trends: Instead of focusing on individual data points, look for patterns and trends over time. For example, is there a particular time of year when sales spike in your niche? Are certain keywords consistently performing well or poorly? Identifying these patterns can help you make more informed decisions and capitalize on opportunities.
  • Use filters and sorting options: Many product research tools allow you to filter and sort data to focus on specific categories, price ranges, or other criteria. Experiment with these options to narrow down the results and focus on the data that’s most relevant to your business.
  • Compare your data to your competitors: To stay ahead of the competition, it’s important to understand how your data compares to other sellers in your niche. Look for tools that provide competitor analysis or use external tools to track their sales and pricing strategies.
  • Don’t rely on data alone: While product research tools can provide valuable insights, it’s important to use your own judgment and experience when making decisions. For example, a low competition level may not always indicate a profitable opportunity if there is little demand for the product.


Are you tired of sifting through endless Amazon seller tools, unsure of which one is right for your business? Look no further than SellerSonar, the ultimate all-in-one solution for serious Amazon sellers.

Whether you’re just starting out or looking to take your business to the next level, SellerSonar has everything you need to succeed. Created with input from real sellers, its powerful features and user-friendly interface make it the best tool in the business.

From review management to product listing monitoring, SellerSonar streamlines your tasks and simplifies your workflow. Plus, with a 29-day trial, you can try it out risk-free and experience the difference.

So, if you’re serious about building a 6-figure Amazon store and want the absolute best tool available, look no further than SellerSonar. Join the ranks of successful sellers and take your business to a new level today.

What are the best Amazon product research tools available?

What are the best Amazon product research tools available?
Are Amazon product research tools necessary to succeed on the platform?

Are Amazon product research tools necessary to succeed on the platform?
How do Amazon product research tools work?

How do Amazon product research tools work?