Sellics Alternatives (2026): What Replaced Sellics After Perpetua

Verdict: Sellics no longer exists as a product: it joined Perpetua on April 19, 2022, and sellics.com has redirected to perpetua.io since January 2023, where plans start at $695 a month. The best Sellics alternative depends on the job you used it for: Perpetua, Teikametrics or Ad Badger for PPC, Helium 10 or Jungle Scout for research, sellerboard for profit, and SellerSonar for monitoring your listings.

Best for: former Sellics users and sellers who land on old Sellics reviews. Look elsewhere if: you only need Amazon ad automation and spend over $10,000 a month, because Perpetua is the direct successor.

This guide covers what happened to Sellics, what it cost before the merger, and which tools replace each part of it in 2026. We read every price on the vendor’s own page on November 4, 2026, and checked old Sellics pages through Internet Archive captures of sellics.com.

Disclosure: SellerSonar publishes this guide and competes with some of these tools in Amazon listing monitoring. We rank SellerSonar only for monitoring, say where each other tool is the better choice and link every price to the vendor’s own page.

What happened to Sellics?

Sellics started as an Amazon seller suite and grew into an advertising platform. On April 19, 2022, its founder Franz Jordan announced that Sellics was “officially joining forces” with Perpetua, then part of Ascential plc’s Digital Commerce business, in a post on Perpetua’s blog. Perpetua’s logo now reads “perpetua from Flywheel”.

The Sellics site stayed online through 2022. Internet Archive captures show sellics.com live on January 7, 2023 and redirecting to perpetua.io by January 22, 2023, and it still does on November 4, 2026. Logging in to app.sellics.com now opens app.perpetua.io.

Here is where the old Sellics pages lead today, per our own redirect checks on November 4, 2026:

So the advertising side survived and the seller modules did not. A search for “sellics” in Perpetua’s help center returns no Sellics article, and its collections cover advertising, reporting, Prism market intelligence, Walmart, Instacart and an MCP connector. If you came for Sellics’ old free keyword tool, our guide to free Amazon keyword tools covers what replaced it.

Sellics pricing: what it cost before Perpetua

Old Sellics reviews quote prices you can no longer buy. An archived copy of the Sellics pricing page from April 16, 2021 shows a 14-day free trial and Advertising Pro Plus at $99 a month (a “limited deal” struck from $198) or $990 a year, for advertisers with up to $20,000 a month in ad spend.

That entry plan still bundled the seller modules: SEO Essentials, Reviews Management, Profit Management and the Sellics mobile app. Advertising Expert Plus cost $449 a month and Custom Solutions started at $599 a month, according to the same capture.

By December 9, 2022, according to a later archived copy, the page was titled “Sellics + Perpetua Pricing”. Starter cost $250 a month for up to $5,000 in monthly ad spend, Growth $550 for up to $10,000, and Pro was a percentage of ad spend plus $550, with no seller modules on any card.

Today the Perpetua pricing page starts at $695 a month, seven times the 2021 Sellics entry price. So “is Sellics worth it” has a short answer: you can’t buy Sellics any more, only Perpetua.

Why sellers look for a Sellics alternative

• The entry price went from $99 to $695 a month. Perpetua’s Essentials plan covers up to $10,000 in monthly ad spend, according to its pricing page, which lists no free trial.
• The seller modules are gone. Reviews, profit and the mobile app pages now return “page not found”, so sellers who used Sellics as an all-in-one suite need separate tools.

Two smaller losses push the rest. They’re easy to miss in old reviews:

• The free Benchmarker is gone. Its old URL lands on a Perpetua 404.
• Perpetua is built for brands and agencies. Plans are sized by ad spend, from up to $10,000 to over $500,000 a month, according to Perpetua’s pricing page.

🎯 Pro Insight: Before you pick a replacement, list the Sellics screens you opened every week. If that list is PPC rules and keyword rank, you need a PPC tool and a rank tracker, not a full suite that bills you for research you will never run.

Sellics alternatives compared

Every price below was read on the vendor’s own page on November 4, 2026. “Yearly” means the monthly rate when you pay for a year up front.

The 8 best Sellics alternatives, by job

1. Perpetua: the direct successor for PPC

If Sellics’ ad engine was the part you relied on, Perpetua is where it went. The platform sets campaigns from goals such as growth, profitability or brand defense, and it covers Amazon, Walmart and Instacart.

According to Perpetua’s pricing page, Essentials costs $695 a month for up to $10,000 in monthly ad spend. Growth is $695 a month plus a percentage of ad spend for accounts over $10,000, with hourly reporting, and Premium is custom above $500,000 a month.

Keyword rank lives in Search Insights. Per Perpetua’s Search Insights access guide, it shows hourly share of voice and organic rank for 100,000 tracked search terms, switches on from Growth, and costs Essentials users $50 a month for 25 custom terms.

Best for: brands spending over $10,000 a month on Amazon ads, where Growth starts per Perpetua’s plan cards. Skip it if: you spend a few thousand a month, because the platform fee alone can exceed your ad budget.

2. Teikametrics: the cheapest AI PPC entry

Teikametrics sells an AI ad and catalog platform it calls ARI, with Ads, Catalog, Inventory and Insights in every plan. It is the closest match to the price Sellics charged smaller sellers.

On the Teikametrics pricing page, Essentials costs $149 a month billed annually or $179 monthly, for up to $10,000 a month in ad spend, with a free trial available. Advanced and Enterprise are custom plus 3% of ad spend over $10,000.

Best for: sellers under the $10,000 Essentials cap, per Teikametrics, who want automation without Perpetua’s fee. Skip it if: you want a fixed bill as spend grows, since higher tiers take a share of spend.

3. Ad Badger: flat-fee PPC rules

Ad Badger is a PPC tool built around daily bid updates, search term harvesting, negative keyword automation and n-gram analysis. Its pricing page also lists organic rank tracking for your keywords and competitors’.

Per the Ad Badger pricing page, Starter costs $275 a month for up to $5,000 in monthly ad spend ($2,550 billed yearly), and Pro is $660 a month up to $75,000. Every plan starts with a 30-day trial, and you enter a card at checkout.

Best for: hands-on sellers who liked Sellics’ rule-based bidding. Skip it if: you’d rather a tool set strategy for you. Pacvue and Quartile serve larger brands but publish no prices: on November 4, 2026, pacvue.com/pricing/ showed “Page not found”, quartile.com/pricing opened the home page, and both sell through demos.

4. Helium 10: research suite plus PPC

Helium 10 is the nearest all-in-one replacement for the old Sellics suite, with product research, Cerebro keyword research, listing tools and Helium 10 Ads. The question “Helium 10 vs Sellics” now really means Helium 10 vs Perpetua for ads.

According to the Helium 10 pricing page, Platinum costs $99 a month billed yearly or $129 monthly. Helium 10 Ads comes with Diamond at $279 a month yearly, plus a 2% fee on managed ad spend.

Best for: sellers who want research and ads in one login. Skip it if: you only need PPC. Our Helium 10 alternatives guide covers cheaper options for each tool.

5. Jungle Scout: product and keyword research

Jungle Scout replaces the research side of Sellics with a product database, Opportunity Finder, Keyword Scout and sales estimates. It suits sellers who are still choosing what to sell.

On Jungle Scout’s Catalyst plans page, Starter costs $29 a month billed yearly ($348) or $49 monthly, and Growth Accelerator at $49 a month yearly adds the Rank Tracker with 500 keywords. There is no free trial, only a 7-day money-back guarantee.

Skip it if: you want alerts on your live listings. Jungle Scout sunset its Alerts feature, as its help center states.

6. SellerSprite: keyword research on a budget

SellerSprite covers reverse ASIN, keyword mining and product research at a lower price than the big suites. It is a good fit for sellers who used Sellics mainly to find keywords.

According to SellerSprite’s pricing page, Basic costs $390 a year or $39 a month, with a 3-day trial of the monthly plan. Read the tracker lines first: monthly Basic includes 0 keyword trackers, while annual Basic includes 250.

7. sellerboard: profit analytics

sellerboard replaces Sellics’ Profit Management module with a dashboard that combines fees, ads, refunds, VAT and cost of goods. It also finds reimbursements for lost inventory, sends review requests and includes a repricer.

Per sellerboard’s pricing table, Standard costs $19 a month or $179 a year, with a 1-month free trial and no credit card. Our sellerboard pricing guide has every plan limit.

Skip it if: you need fast listing alerts. Its alert settings guide says alerts are “evaluated daily using the most recent data available from Amazon.”

8. SellerSonar: listing, Buy Box and keyword rank monitoring

SellerSonar replaces the watching that Sellics’ SEO and review screens used to do, without connecting Seller Central. It tracks organic and sponsored keyword rank with daily position history, flags title, bullet, image and description changes, and reports sellers joining your listing on 23 Amazon marketplaces.

Per the SellerSonar plans page, Pro costs $19.98 a month yearly for 150 ASINs and 500 keywords, checked every 4 hours. Business checks hourly, and Buy Box Won and Lost alerts start on Premium at $39.98.

Best for: sellers who want to know when a listing, rank or Buy Box changes. Skip it if: you need PPC management, product research or profit reports, because SellerSonar does none of those.

💡 Expert Tip: Pair a PPC tool with a monitor rather than buying one suite. When ACoS jumps, check first whether the listing changed or you lost the Buy Box: bid changes cannot fix either.

Is there a Sellics Benchmarker alternative?

Benchmarker was Sellics’ free PPC report. Its archived Benchmarker page from June 29, 2021 says it launched in October 2020 and compared your ACoS, CPC, CTR and conversion rate with your sub-category, using medians from $2.5B in ad revenue.

None of the tools on this page offers that account-versus-category report for free, and we didn’t find a direct replacement. The closest thing from the same team is Perpetua’s quarterly Amazon Ads Benchmark Report, which publishes Q3 2026 US spend, sales and cost per click by ad format and placement, but it covers the market, not your account.

📌 From Our Experience: A benchmark tells you that your conversion rate is low, not why. Before changing bids, rule out the causes a PPC report cannot see: a changed title or main image, a new seller on the listing, or a lost Buy Box.

Perpetua vs Sellics: what stayed and what went

Perpetua also added an MCP connector: its MCP guide, dated September 24, 2026, says the first release reads your advertising data and “doesn’t change anything”.

How to choose a Sellics alternative

• You spend $10,000+ a month on ads: stay with Perpetua, or compare Teikametrics’ custom tiers.
• You spend less and want automation: Teikametrics Essentials, or Ad Badger if you prefer rules you control.
• You want research and ads together: Helium 10 Diamond.
• You used Sellics for keywords: SellerSprite or Jungle Scout.

The last two jobs don’t need an ad tool at all:

• You used Sellics for profit: sellerboard.
• You need to know when listings, rank or the Buy Box change: SellerSonar, next to any PPC tool. Our Amazon PPC strategies guide shows how rank and ads interact.

Final Expert Recommendations:
Former Sellics users rarely need one tool to replace it. Pick the PPC tool that fits your ad spend, add research or profit software only if you used those modules, and watch your listings and keyword rank so you know whether a drop comes from ads or from the listing itself.

Start your free 14-day SellerSonar trial and see what’s happening on your listings today.

Related: Jungle Scout alternatives · SellerSonar vs Helium 10 · Best Amazon keyword rank trackers